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[Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention

Adobe Experience Cloud Blog

To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention.

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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

Also, here’s something that’s less obvious: new customer acquisition is much more expensive than retention. Keep the customers you’ve got by continuing to provide them with value, long after their first purchase. Check out our ebook 5 Ways Marketing Automation Can Help Your Enterprise Grow.

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[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels

Adobe Experience Cloud Blog

To get started on the right path, build your budget around macro goals, such as customer acquisition, retention, and branding. Then, look at how each channel is performing with respect to each goal and allocate your budget accordingly.

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Looking for Higher Marketing ROI? Engage Your Customers

Adobe Experience Cloud Blog

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. Curious about how a customer engaging strategy can boost your ROI? Download our new ebook, Improve Customer Acquisition with an Engagement Strategy here: .

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To Prefer or Not to Prefer: You Must Ask The Question

Adobe Experience Cloud Blog

When you “lose permission” to interact with those customers, you are left unable to approach them about additional products or services.”- from Marketo’s Improve Customer Acquisition with an Engagement Strategy ebook. It is vital that you engage with your customers based on the preferences and channels that they choose.

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. And gone are the days when gifting meant shipping physical items to customers.

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Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. How many more qualified leads? How many more free trials? How many more webinars? How many more demos?

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