Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. What is the average customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Shopify Marketing App today.

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Martech

OCTOBER 2, 2024

Enhancing lead scoring and customer acquisition. Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. Greater customer lifetime value (CLV).

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Search Engine Journal

AUGUST 26, 2022

With increased competition, ecommerce stores are improving their customer acquisition strategies. The post How To Do Technical SEO For Ecommerce Websites appeared first on Search Engine Journal. A crucial part of this is technical SEO.

eCommerce 28

eCommerce SEO Customer Acquisition Customer 28

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. He emphasizes, AI tools work best when data is unified, creating a comprehensive view of customer behavior. Clear business goals Durraze stresses, AI without focus produces noise.

Transform 102

Transform CRM Analytics eCommerce 102

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. For ecommerce brands, a 10-20% discount on the first purchase is a tried-and-true winner. Are your customers info-hungry pros? Surprising? The right incentive can take your email capture game from meh to heck yes! SaaS companies?

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

illumin

AUGUST 27, 2024

While ecommerce continues to be of great importance, it’s important that retailers don’t quit on their physical stores. A report from McKinsey shows that individual personalization can cut customer acquisition costs in half and increase revenue by as much as 15%. So how are retailers creating these tailored experiences?

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketing 116

Martech

JANUARY 29, 2025

Focus on volume customers when: Your model thrives on scale, such as fast-moving consumer goods or ecommerce. Margins are lower, but customer acquisition is high and the primary goal is transaction efficiency. Focus on both when: You have a diverse customer base, with distinct segments contributing to your success.

Customer 98

Customer Price Customer Acquisition Customer loyalty 98

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. Low prices have always had a place in the value shopper’s heart, but there is something more going on here.

eCommerce 117

eCommerce Fashion Shoppers Retail 117

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

Digital Marketer

JUNE 21, 2022

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. Interested in Ecommerce? Click here. Sign up for early access here: [link].

eCommerce 78

eCommerce Customer Acquisition Customer Journey Product 78

Hubspot Marketing

OCTOBER 28, 2024

It can analyze browsing patterns and provide customized website content, product recommendations, and offers in real-time. Imagine you run an ecommerce store selling electronics. Automate A/B tests in your customer acquisition funnel. One of the visitors searches for eco-friendly products and buys a smart thermostat.

Customer Acquisition 93

Customer Acquisition Price Customer Journey User-Generated 93

Search Engine Land

SEPTEMBER 22, 2023

Plus, sale products have driven some of the best new customer acquisition numbers for programs we manage. Look at lifetime value (LTV) and cost of goods (COGs) and make sure the return on ad spend (ROAS) or customer acquisition cost (CAC) targets you have still mean profitability.

eCommerce 101

eCommerce Non-Profit Customer Acquisition Shoppers 101

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? Industries that rely on repeat business and customer loyalty benefit the most from relationship marketing. Thats about staying a step ahead.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Search Engine Land

AUGUST 24, 2023

It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. All the top ecommerce platforms provide direct integrations into the main advertising channels. But you should be able to filter based on user quality (i.e.,

eCommerce 87

eCommerce Advertising Advertisers User-Generated 87

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. For the first time, many customers turned to digital channels to track down products they had previously bought offline.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Practical eCommerce - Marketing

MARCH 7, 2023

Improvements address automatically created assets, customer acquisition, and interface design. The post Google Ads Improves Automated Assets, Acquisition, More appeared first on Practical Ecommerce. Recent changes to Google Ads enhance flexibility and streamline navigation.

Customer Acquisition 105

Customer Acquisition eCommerce Customer 105

Practical eCommerce - Marketing

OCTOBER 4, 2024

Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention. The post Branding Comes First, Says Sharma Brands Owner appeared first on Practical Ecommerce.

Branding 93

Branding Customer Acquisition eCommerce Customer 93

Search Engine Land

AUGUST 22, 2024

If you use the new customer acquisition goal, the added value you assign to a new user conversion isn’t the actual value of their purchase but what you consider the long-term LTV. Limited suitability toward ecommerce retailers with large catalogs and diverse product variation.

Non-Profit 85

Non-Profit Price User-Generated Advertising 85

Vertical Response

JANUARY 31, 2025

Email Marketing Effectiveness Email marketing is 40x more effective at acquiring customers than Facebook or Twitter Email marketing has proven to be a powerhouse in customer acquisition, boasting a success rate 40 times higher than that of social media platforms like Facebook and Twitter.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Martech

OCTOBER 4, 2024

One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs. Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates. Automated results.

Customer Acquisition 68

Customer Acquisition Retail Shoppers Marketing Strategy 68

Litmus

SEPTEMBER 25, 2024

Retail & eCommerce For retail and eCommerce , it’s all about creating seamless and personalized experiences. By focusing on retention as a key metric, you can align your lifecycle email strategy to foster deeper customer relationships, leading to higher lifetime value and stronger loyalty.

Management 94

Management Marketing Marketers CRM 94

Martech

MAY 30, 2023

The result: A 65% drop in cost per acquisition (CPA) month on month. Facebook campaigns showed a 23% incremental increase in conversions for customer acquisition and a 16% incremental increase in customer retention. Google campaigns resulted in a 700% growth in ROAS and a 65% decrease in customer acquisition cost (CAC).

Customer Acquisition 135

Customer Acquisition Customer Journey Marketing Marketers 135

Martech

NOVEMBER 18, 2022

Ecommerce-owned partners will also be used (64%). The top goal for advertisers with their media investment is customer acquisition (61%). Advertisers and agencies will primarily use retailer-owned (75%) and aggregated (82%) marketplaces to place these ads. Dig deeper: Why we care about retail media networks. Goals for ads.

Transform 117

Transform Retail Customer Acquisition eCommerce 117

Litmus

OCTOBER 16, 2024

Personalize emails Customer lifecycle segmentation examples Here are some industry-wise examples for email inspiration that aligns with your customer lifecycle. Omnichannel lifecycle segmentation in retail & eCommerce Omnichannel segmentation helps create seamless, personalized experiences both online and in-store.

Health 92

Health Customer Journey User-Generated Marketing 92

Hubspot Marketing

APRIL 12, 2019

InfusionSoft (now Keap) has been around for a while (15+ years, I believe) and has helped thousands of marketers deliver on leads, revenue, and customer acquisition targets. Ecommerce tools. Landing pages. One of the most valuable things Ontraport offers is their focus on reporting and insights. Image Source. InfusionSoft.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Digital Marketer

MARCH 2, 2023

Last year was a watershed moment in the history of ecommerce. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Organic Channel Visitors had more intent across multiple channels, which is the opposite of ecommerce trends.

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

Martech

MAY 29, 2024

As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1. “Targeting new customers is becoming even more expensive,” said Schwartz. What’s driving higher customer acquisition costs in 2024.

Shoppers 113

Shoppers Non-Profit Retail Shipping 113

Martech

AUGUST 6, 2021

Answer these key questions: Who is your customer? Customer relationship management and community. The death of the cookie will drive up customer acquisition costs significantly. Customer surveys are a great way to keep a pulse on how your customers feel and what will guide future purchases.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Hootsuite

OCTOBER 20, 2022

A takeaway from that is that if your business doesn’t have a mobile-friendly ecommerce store , and you’re not selling on social , then you’re already a step behind the rest of the industry. New customer acquisition channels. Ecommerce is here to stay. Ecommerce chatbots have also exploded in popularity in recent years.

Retail 127

Retail Shipping eCommerce Law 127

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. They want customers to continue buying. Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on. There were over 15 billion worldwide visits to Amazon.com in 2023. See terms.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. Enriched customer data can be used to improve campaign targeting. Get MarTech!

Manufacturing 127

Manufacturing Customer Acquisition Retail User-Generated 127

Adobe Experience Cloud Blog

APRIL 23, 2015

Customer retention. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical. This commercial edge isn’t matched, though, when it comes to customer nurturing techniques. Marketing departments drive: . Asia Pacific. Product management. Cross sell/upsell. Corporate strategy.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

By that time, prospect interest has cooled and conversion rates through the customer acquisition funnel suffer. What is problematic with this process is that prospects are often more than a week old before they’re re-engaged by a nurture campaign or sales rep. This obviously strains the sales/marketing relationship.

CRM 133

CRM Thought Leadership Customer Acquisition Health 133