Search Engine Land

SEPTEMBER 22, 2023

Plus, sale products have driven some of the best new customer acquisition numbers for programs we manage. Look at lifetime value (LTV) and cost of goods (COGs) and make sure the return on ad spend (ROAS) or customer acquisition cost (CAC) targets you have still mean profitability.

eCommerce 119

eCommerce Non-Profit Customer Acquisition Shoppers 119

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. Low prices have always had a place in the value shopper’s heart, but there is something more going on here.

eCommerce 114

eCommerce Fashion Shoppers Retail 114

Search Engine Land

AUGUST 24, 2023

It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. All the top ecommerce platforms provide direct integrations into the main advertising channels. But you should be able to filter based on user quality (i.e.,

eCommerce 94

eCommerce Advertising Advertisers User-Generated 94

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Shopify Marketing App today.

eCommerce 118

eCommerce Outbound Marketing Customer Journey Customer Acquisition 118

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Shopify Marketing App today.

eCommerce 95

eCommerce Outbound Marketing Customer Journey Customer Acquisition 95

Digital Marketer

MARCH 2, 2023

Last year was a watershed moment in the history of ecommerce. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Organic Channel Visitors had more intent across multiple channels, which is the opposite of ecommerce trends.

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. For the first time, many customers turned to digital channels to track down products they had previously bought offline.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. What is the average customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Build a community that unites customers Conclusion.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Practical eCommerce - Marketing

MARCH 7, 2023

Improvements address automatically created assets, customer acquisition, and interface design. The post Google Ads Improves Automated Assets, Acquisition, More appeared first on Practical Ecommerce. Recent changes to Google Ads enhance flexibility and streamline navigation.

Customer Acquisition 94

Customer Acquisition eCommerce Customer 94

Use Insider

DECEMBER 6, 2023

“When we were introduced to Insider’s social proof technology, it sounded like we found what we were looking for, however, we had our doubts about how effective it might be,” said Hunkemoller’s eCommerce Manager. “We We were pleasantly surprised when we saw the results and all this in just a month’s time.

Retail 52

Retail eCommerce Shoppers eBook 52

Martech

MAY 29, 2024

As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1. “Targeting new customers is becoming even more expensive,” said Schwartz. What’s driving higher customer acquisition costs in 2024.

Shoppers 106

Shoppers Non-Profit Retail Shipping 106

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. They want customers to continue buying. Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on. There were over 15 billion worldwide visits to Amazon.com in 2023. See terms.

Marketing Strategy 134

Marketing Strategy Shoppers eCommerce Advertising 134

Search Engine Journal

AUGUST 26, 2022

With increased competition, ecommerce stores are improving their customer acquisition strategies. The post How To Do Technical SEO For Ecommerce Websites appeared first on Search Engine Journal. A crucial part of this is technical SEO.

eCommerce 28

eCommerce SEO Customer Acquisition Customer 28

Martech

NOVEMBER 18, 2022

Ecommerce-owned partners will also be used (64%). The top goal for advertisers with their media investment is customer acquisition (61%). Advertisers and agencies will primarily use retailer-owned (75%) and aggregated (82%) marketplaces to place these ads. Dig deeper: Why we care about retail media networks. Goals for ads.

Transform 110

Transform Retail Customer Acquisition eCommerce 110

illumin

AUGUST 27, 2024

While ecommerce continues to be of great importance, it’s important that retailers don’t quit on their physical stores. A report from McKinsey shows that individual personalization can cut customer acquisition costs in half and increase revenue by as much as 15%. So how are retailers creating these tailored experiences?

Retail 52

Retail Gen Z Shoppers Customer Acquisition 52

Martech

DECEMBER 4, 2023

There are many possibilities, depending on the human user’s main interests: I’m director of ecommerce for a portable bluetooth speaker brand with 10% market share. Context) I’m director of ecommerce for a portable bluetooth speaker brand with 10% market share. Format) Please include any benefits or downsides.

Advertising 103

Advertising Advertisers eCommerce Customer Acquisition 103

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). On a macro level, one of the things I look at over time is whether there’s any correlation between increased SEO traffic and lower customer acquisition cost (CAC) on other channels. SEO customer acquisition cost. if you’re in ecommerce). See terms.

SEO 108

SEO Non-Profit Customer Acquisition Analytics 108

Hootsuite

OCTOBER 20, 2022

A takeaway from that is that if your business doesn’t have a mobile-friendly ecommerce store , and you’re not selling on social , then you’re already a step behind the rest of the industry. New customer acquisition channels. Ecommerce is here to stay. Ecommerce chatbots have also exploded in popularity in recent years.

Retail 108

Retail Shipping eCommerce Law 108

Customers.ai

FEBRUARY 7, 2024

Alex Fedotoff Founder & CEO at SM Commerce Twitter / LinkedIn Expertise: D2C, Facebook Ads Alex Fedotoff, from a modest beginning in Ukraine, founded several 7 and 8 figure e-commerce brands and the e-learning company eCommerce Scaling Secrets.

Transform 105

Transform eCommerce Non-Profit Advertising 105

Ariyh

JANUARY 1, 2024

.” ⚡ Steps to implement Segment your customers based on whether they are potential customers, customers, and their shopping history. Focus on direct mail for new customer acquisition (e.g. When targeting a group of potentially high value customers (e.g.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Search Engine Land

FEBRUARY 2, 2023

When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition. In contrast, I'm referring more to an SEO product manager who is focused on two primary external customers – search engines and customers visiting the website from a search engine results page.

Product 95

Product SEO Customer Acquisition eCommerce 95

Martech

AUGUST 6, 2021

Answer these key questions: Who is your customer? Customer relationship management and community. The death of the cookie will drive up customer acquisition costs significantly. Customer surveys are a great way to keep a pulse on how your customers feel and what will guide future purchases.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Search Engine Land

SEPTEMBER 12, 2023

For ecommerce, fill those data feeds out with the right information – keywords in titles and descriptions, product categorization, and so on. Which accounts benefit from Performance Max It’s typically harder for ecommerce to ignore Performance Max than it is for lead generation to make it work. But it’s just that: an option.

eCommerce 141

eCommerce Retail User-Generated Pharmaceutical 141

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook. What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Many Chat

MARCH 28, 2023

Overview Founded 20 years ago in Finland, international hair care eCommerce brand Four Reasons USA has since expanded worldwide with its range of vegan, sustainable haircare products, from everyday staples like shampoos and conditioners to texture-specific styling products and treatments.

Customer Acquisition 101

Customer Acquisition User-Generated eCommerce Promotion 101

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 114

Email Marketing Price eCommerce Marketers 114

Hubspot Marketing

APRIL 12, 2019

InfusionSoft (now Keap) has been around for a while (15+ years, I believe) and has helped thousands of marketers deliver on leads, revenue, and customer acquisition targets. Ecommerce tools. Landing pages. One of the most valuable things Ontraport offers is their focus on reporting and insights. Image Source. InfusionSoft.

CRM 144

CRM Transform Marketing Automation Platform eCommerce 144

Kevin Indig

MARCH 8, 2023

So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS) because they didn’t have to create the content themselves. The idea is simple: build a lot of pages - sometimes hundreds of thousands - for a keyword pattern.

SEO 59

SEO Customer Acquisition Shipping User-Generated 59

Hubspot Marketing

DECEMBER 14, 2023

You can also create PPC ads for social platforms like Meta or ecommerce sites like Amazon. If people can only pay for your product with a credit card, you'll see an inflated customer acquisition cost and not understand why.” Image Source Shopify Shopify is a leading ecommerce tool used by millions of businesses around the world.

eCommerce 79

eCommerce Advertising Advertisers Promotion 79

Martech

DECEMBER 16, 2022

How do you orchestrate ecommerce, campaign management, digital asset management (DAM), customer relationship management (CRM), customer data platforms (CDP) and personalization tools? The customer experience across your digital and physical channels is not personalized and disjointed.

CRM 89

CRM Customer Acquisition CMO eCommerce 89

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Search Engine Land

AUGUST 7, 2024

If they aren’t using branded search defensive ads, it can be a highly effective customer acquisition strategy.

Branding 114

Branding Customer Acquisition Advertising Advertisers 114

Econsultancy

DECEMBER 20, 2021

The challenge for marketers, therefore, lies in better understanding customers and using this information to reach them with the most relevant messaging. Two brands that have been doing this with great success are Farfetch, the ecommerce platform for luxury goods, and comparison brand Uswitch.

Customer 52

Customer Customer Acquisition Retail CMO 52

Sachs Marketing Group

NOVEMBER 20, 2023

Effective advertising on Google aligns with customer searches, putting your business in the spotlight. Without it, you’re missing out on a vital channel of customer acquisition. If you’re running an ecommerce website and want to create ads around your products, check out our guide on Google Ads for ecommerce.

Advertising 52

Advertising Advertisers eCommerce Customer Acquisition 52

Sprout Social

JANUARY 11, 2024

Swift responses directly impact customer acquisition and retention alike. Customer service software helps brands improve both. It all depends on your company’s priorities and the scope of the service you offer. A staggering 70% of consumers expect personalized responses from reps.

Customer 85

Customer CRM User-Generated Manufacturing 85