Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. They want customers to continue buying. They want customers to continue buying. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Customers.ai

DECEMBER 20, 2024

The truth is, to win at relationship marketing, you need both working together. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? Examples include ecommerce, SaaS, retail, hospitality, and financial services.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” What are the lifecycle stages?

Management 96

Management Marketers Marketing CRM 96

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. Low prices have always had a place in the value shopper’s heart, but there is something more going on here.

eCommerce 116

eCommerce Fashion Shoppers Retail 116

Vertical Response

JANUARY 31, 2025

In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Martech

OCTOBER 4, 2024

One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs. Experimentation Hub allows the testing of digital strategies to optimize for desired outcomes. Automated results.

Customer Acquisition 66

Customer Acquisition Retail Shoppers Marketing Strategy 66

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. and lowest (tea) at 20.9%.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Litmus

OCTOBER 16, 2024

This marketing strategy boosts retention by consistently addressing their evolving needs and keeps them engaged from the start. Stages of the customer lifecycle From awareness to advocacy, recognizing where each customer is keeps them moving forward with your brand. Win them back with a ‘we miss you’ message.

Health 93

Health Customer Journey User-Generated Marketers 93

Hubspot Marketing

APRIL 12, 2019

While they have a CRM and marketing automation functionality, they also have several other features to run and grow a small business, including but not limited to: Email marketing. Ecommerce tools. Drip is one of the few marketing automation tools in this list that is primarily focused on e-commerce marketing automation.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. However, the concept of marketing funnels has some important limitations. Get MarTech!

Manufacturing 125

Manufacturing Customer Acquisition Retail User-Generated 125

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customer acquisition. Corporate strategy. Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Digital Marketer

MARCH 2, 2023

Last year was a watershed moment in the history of ecommerce. How We Aggregate: Hawke Media uses the data from its proprietary marketing technology platform, HawkeAI. HawkeAI aggregates data across 1000s of businesses’ marketing channels and $100’s of millions in annual media spend to compile these data benchmarks.

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

Use Insider

MAY 2, 2024

Insider empowers brands to innovate through unified customer data , journey orchestration, and world-leading AI solutions. Download our new ebook: The ultimate digital growth guide for retail and ecommerce marketers today to find out more. Personalization is the ultimate end goal of today’s ecommerce and online retail marketing.

Retail 52

Retail eCommerce Product Transform 52

Litmus

OCTOBER 31, 2024

When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management.

CRM 87

CRM Management Email Marketing Transform 87

Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing? Other estimates say it can cost anywhere from five to 25 times more.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Use Insider

DECEMBER 16, 2023

What is an eCommerce CDP ? Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This helps online merchants who also have brick-and-mortar stores deliver consistent customer experiences across both touchpoints.

eCommerce 52

eCommerce Customer Journey Shoppers User-Generated 52

Econsultancy

DECEMBER 2, 2021

While the Covid-19 pandemic has accelerated digitisation for a myriad of industries, the retail industry has made one of the most prominent shifts; ecommerce’s share in global retail increased from 14% in 2019 to 17% in 2020. This is the antithesis of many traditional marketing strategies which may focus on acquisition and sales.

Management 98

Management Customer Retail eCommerce 98

Many Chat

MARCH 28, 2023

They had a loyal fanbase on Instagram but didn’t know how to leverage it… Until they discovered Digital Marketing Bot’s viral Instagram competition method using Manychat. Claudia’s agency specializes in customer acquisition, engagement, conversions, and post-purchase support using omnichannel chat marketing funnels.

Customer Acquisition 101

Customer Acquisition User-Generated eCommerce Promotion 101

Digital Marketer

JULY 26, 2023

The higher the rate, the better it is for you in terms of sales and customer acquisition. This information can be invaluable when crafting your brand’s digital marketing strategy. These are some of the core elements of a successful CRO strategy that can help brands get more out of their digital marketing efforts.

eCommerce 80

eCommerce Copywriting Shipping User-Generated 80

Use Insider

MAY 2, 2024

Optimized marketing spend because tailored discounts are only sent to high-value segments. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights.

Retail 52

Retail eBook eCommerce Customer Acquisition 52

Hubspot Marketing

JANUARY 7, 2024

Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Customers.ai

FEBRUARY 7, 2024

Alex Fedotoff Founder & CEO at SM Commerce Twitter / LinkedIn Expertise: D2C, Facebook Ads Alex Fedotoff, from a modest beginning in Ukraine, founded several 7 and 8 figure e-commerce brands and the e-learning company eCommerce Scaling Secrets.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? Offering customers open communication and solid support can spell the difference between customers sticking with you or jumping ship.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? Offering customers open communication and solid support can spell the difference between customers sticking with you or jumping ship.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Search Engine Land

JANUARY 16, 2024

If you take a closer look at your demographic data and the results come as a surprise, you’ll need to ask yourself two questions: How do I shift my marketing strategy to continue resonating with my current audience for years to come? Make responding to user feedback and pain points part of your content marketing strategy.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Hubspot Marketing

SEPTEMBER 29, 2022

For example, a B2B software-as-a-service (SaaS) company might choose to focus on customer acquisition and churn, whereas a brick-and-mortar retail company might focus on sales per square foot or average customer spend. Lifetime Value of a Customer (LTV). Customer Acquisition Cost (CAC). Conversion Rate.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Rock Content

OCTOBER 5, 2020

In fact, research shows that customers who are fully engaged with your brand are likely to contribute 23% higher share in revenue, profitability, and relationship growth! Customer engagement can be the missing piece in your marketing strategy and, once done right, can lead to massive improvements in your business profits.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Litmus

SEPTEMBER 24, 2024

. “Although the pace of increase in holiday sales will be slower than last year, we expect that healthy growth in disposable personal income (DPI), combined with a steady labor market, will support a solid holiday sales season.” With the right holiday email marketing strategy , you can score big.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Neil Patel

APRIL 30, 2021

Activewear giant GymShark frequently uses this strategy during the biggest sales day of the year and has broken in-house sales records by generating $400,000 in 60-minutes. When done right, it can also increase customer loyalty and customer acquisition, which will boost your profits in the long run. Why or why not?

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Basic rules-based chatbots follow a set of instructions based on customer responses. What are chatbots?

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Use Insider

JULY 8, 2023

We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.

Branding 52

Branding Transform eBook Customer Acquisition 52

Unbounce

MAY 15, 2024

Customer acquisition cost (CAC) Customer acquisition cost is similar to CPA but broader. It sums up all costs incurred to acquire a new customer, including sales and marketing expenses, over a specific period. Increase customer referrals to lower marketing budgets while boosting acquisition.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Use Insider

AUGUST 8, 2021

With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) high. If you could, you’d never waste a single acquisition dollar on reaching the wrong target audience again, wouldn’t you?

Shoppers 52

Shoppers Retail eCommerce Customer Acquisition 52

Use Insider

AUGUST 8, 2021

With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) high. If you could, you’d never waste a single acquisition dollar on reaching the wrong target audience again, wouldn’t you?

Shoppers 52

Shoppers Retail eCommerce Customer Acquisition 52

Neil Patel

APRIL 12, 2021

Marketing Plan. Your marketing plan should include your marketing budget, overall marketing strategy, and plan for tracking metrics. You should track, at minimum, the following four metrics : Churn rate (CR): CR is how many customers you lose, on average, each month. Distribution, Sourcing, and Fulfilment.

Shipping 123

Shipping Price Logistics Customer Acquisition 123

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” What are the lifecycle stages?

Management 79

Management Marketers Marketing CRM 79