CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. What is the average customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

Martech

OCTOBER 2, 2024

Enhancing lead scoring and customer acquisition. Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. Greater customer lifetime value (CLV).

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. For example, AI might suggest that a product discount will drive higher conversions. Without the right tools, this amount of data can overwhelm even the most capable teams.

Transform 102

Transform CRM Analytics eCommerce 102

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. For ecommerce brands, a 10-20% discount on the first purchase is a tried-and-true winner. Are your customers info-hungry pros? Offer insider tips, early access to products, or a VIP experience. Surprising? SaaS companies?

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. This will be essential in convincing buyers to invest in your products.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketers 116

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Valued customers see the brand as a partner, forming a deeper emotional connection.

Customer 98

Customer Price Customer Acquisition Customer loyalty 98

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. Collect data and segment your customers.

Customer Acquisition 94

Customer Acquisition Price Customer Journey User-Generated 94

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? By reminding customers ahead of time, you avoid surprises and add extra value. Example: We noticed youve been checking out [product].

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. The companies are innovating so fast that they have no time for product descriptions, let alone SEO.

eCommerce 117

eCommerce Fashion Shoppers Retail 117

Digital Marketer

JUNE 21, 2022

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. Interested in Ecommerce? Sign up for early access here: [link].

eCommerce 78

eCommerce Customer Acquisition Customer Journey Product 78

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

Search Engine Land

SEPTEMBER 22, 2023

Find a way to segment that works for you – be it profit margin, product type, price, etc. One thing that has worked well for us is segmenting our Shopping and Performance Max campaigns by product type (which inadvertently is also by the client's profitability). We are seeing lower-cost products move and sales doing better than ever.

eCommerce 101

eCommerce Non-Profit Customer Acquisition Shoppers 101

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This is often the case with D2C accounts.

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Litmus

SEPTEMBER 25, 2024

Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way. Quick tip: Don’t be shy about showcasing customer testimonials—video or written, these stories build trust and give prospects confidence in your brand.

Management 94

Management Marketers Marketing CRM 94

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 92

Health Customer Journey User-Generated Marketers 92

Search Engine Land

AUGUST 24, 2023

It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. All the top ecommerce platforms provide direct integrations into the main advertising channels.

eCommerce 87

eCommerce Advertisers Advertising User-Generated 87

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. Prospects can start their product search on Amazon or use YouTube if it’s a visual search.

Product 89

Product SEO Customer Acquisition eCommerce 89

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. For the first time, many customers turned to digital channels to track down products they had previously bought offline.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs. Automated results.

Customer Acquisition 68

Customer Acquisition Retail Shoppers Marketing Strategy 68

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs. That’s why they use many different solutions to reach users.

Retail 52

Retail eCommerce Product Transform 52

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. They want customers to continue buying. How are you positioning your brand/product? Is your product differentiated? If you haven’t done keyword research on your product detail pages recently, it’s time to do so. billion in 2023.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. New customer acquisition channels. Offer new products and services. Provide new experiences for your customers. Ecommerce is here to stay. Automations.

Retail 127

Retail Shipping eCommerce Law 127

Martech

MAY 30, 2023

The result: A 65% drop in cost per acquisition (CPA) month on month. Facebook campaigns showed a 23% incremental increase in conversions for customer acquisition and a 16% incremental increase in customer retention. Google campaigns resulted in a 700% growth in ROAS and a 65% decrease in customer acquisition cost (CAC).

Customer Acquisition 135

Customer Acquisition Customer Journey Marketers Marketing 135

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. This disconnect can be exemplified by the silos usually found between product and marketing teams.

Manufacturing 127

Manufacturing Customer Acquisition Retail User-Generated 127

Litmus

OCTOBER 31, 2024

Slow email production and iteration : Spending time gathering data for a personalized lifecycle email delays production schedules and makes routine tasks like A/B testing cumbersome. Awareness : Introduce potential customers to your brand, product, or service. Data quality and hygiene Good in, good out.

CRM 85

CRM Management Email Marketing Transform 85

Martech

AUGUST 6, 2021

Answer these key questions: Who is your customer? Customer relationship management and community. The death of the cookie will drive up customer acquisition costs significantly. What is important to them? How do you align with their needs? Email marketing remains an underutilized communication channel for many businesses.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Martech

MAY 29, 2024

As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1. They wanted the product fast and were willing to pay for it. “Targeting new customers is becoming even more expensive,” said Schwartz.

Shoppers 113

Shoppers Non-Profit Retail Shipping 113

Digital Marketer

MARCH 2, 2023

Last year was a watershed moment in the history of ecommerce. Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). This is indicative of two key points: Once people land on a site with products of this nature (i.e. We saw stable numbers for Q4 YoY.

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Customer retention. Product management. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Use Insider

OCTOBER 3, 2024

This guide will walk you through everything you need to know about eCommerce personalization — from the way it works to its benefits and the data you need to implement it successfully. What is eCommerce personalization and how does it work? The process requires: Reliable customer data. eCommerce personalization software.

eCommerce 52

eCommerce Non-Profit Fashion Customer Journey 52

The CMO Survey

JUNE 16, 2020

Consistent with this, marketing employees were leveraged more for “getting active online to promote the company and its offerings” (69%) and “reaching out to current customers with information” (65%) compared to growth objectives such as “generating new products and service ideas” (44%) or “building partnerships” (41%).

CMO 130

CMO Transform Customer Acquisition B2C 130

Neil Patel

OCTOBER 21, 2020

Your marketing automation consultant will help you increase lead production, using the lessons learned from your smaller campaigns. cost per lead, cost per action, customer acquisition costs). a 7 percent increase in productivity, shorter sales cycles, less double entry, improved utilization rates, etc.).

Customer Acquisition 124

Customer Acquisition Marketers Marketing Retail 124

Search Engine Land

SEPTEMBER 11, 2023

Bidding based on potential customer value Source: Think with Google Upgrading from a conversion-based to a value-based strategy represents a shift from optimizing for the highest number of conversions to prioritizing the most valuable customers, according to Ginny Marvin , Ads Product Liaison at Google. Form submissions.

eCommerce 134

eCommerce User-Generated B2C Logistics 134

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Performance Max can also analyze custom intent audiences you build from keywords.

eCommerce 132

eCommerce Retail Pharmaceutical User-Generated 132

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). There’s obviously value in brand traffic, particularly when you start getting traffic on {brand + product} or {brand + service} queries. SEO customer acquisition cost. One of my favorite metrics to calculate is SEO customer acquisition cost (CAC). See terms.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96