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This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customeracquisition goals. Marketing will need to focus on lead generation (new MQLs), and customersuccess will need to drive retention and feature adoption. Customeracquisition cost (CAC).
It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers. It’s often more potent in driving business growth than customeracquisition. This strategy can be your magic wand, capable of transforming your business’s revenue patterns.
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