Martech

APRIL 7, 2025

Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist. Another possibility is to benchmark customer acquisition cost (CAC) and customer lifetime value (CLTV) and measure improvements.

Customer Acquisition 119

Customer Acquisition Finance Marketers Marketing 119

Martech

NOVEMBER 13, 2024

Building this narrative not only validates marketing’s role but also educates stakeholders on the long-term benefits of marketing initiatives. Advanced analytics tools and attribution models allow marketers to demonstrate how various campaigns contribute to sales and customer acquisition.

Transform 134

Transform Marketers Marketing Customer Acquisition 134

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Strategies that include upper funnel tactics increase the effectiveness of customer-acquisition campaigns, resulting in lower cost per lead than SEM alone.

Customer Acquisition 122

Customer Acquisition Customer Journey Marketers Marketing 122

Martech

AUGUST 14, 2024

Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. Measure what matters Applying the 80/20 rule to your martech stack requires tracking the metrics that show the impact of your tools: Customer Acquisition Cost (CAC).

Customer Acquisition 116

Customer Acquisition User-Generated New Technology Price 116

Martech

DECEMBER 16, 2024

But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. They discovered their ideal customers — small businesses and startups — found value through education.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Hubspot Marketing

OCTOBER 29, 2024

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. Image Source Strategy #3: Educational Content I heard from a lot of experts that educational, hyper-relevant content is essential for any B2B ecommerce marketing strategy.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Backlinko

JANUARY 6, 2025

How TBH Skincare Makes Customer-Focused Content When Rachel Wilde started TBH Skincare, she took a different approach to content marketing. In addition to founder stories, she created content on real customer experiences. It focused on honest education about acne treatment. “I always say start with the customer.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. This collaboration transformed our strategy. TikTok & Facebook Ads.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. The webinar educates the audience further and helps qualify and disqualify prospects. BTL campaigns often run on shorter operational timelines.

Direct Mail 122

Direct Mail Marketers Marketing Email Marketing 122

Buffer Marketing

MARCH 5, 2025

Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” Are you focusing on customer acquisition?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Vertical Response

JANUARY 31, 2025

Email Marketing Effectiveness Email marketing is 40x more effective at acquiring customers than Facebook or Twitter Email marketing has proven to be a powerhouse in customer acquisition, boasting a success rate 40 times higher than that of social media platforms like Facebook and Twitter.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Litmus

SEPTEMBER 25, 2024

Content marketing: Educates and inspires at every stage with valuable content. Retargeting: Re-engages potential customers based on previous interactions. Healthcare In healthcare, education and trust are essential. SEO and PPC: Increases visibility and attracts high-quality leads.

Management 96

Management Marketers Marketing CRM 96

Litmus

OCTOBER 16, 2024

Offering online and in-store options caters to customer preferences, boosts engagement, and increases loyalty. Source: Really Good Emails → Subscription-based customer segmentation Lifecycle marketing in healthcare guides customers from curious prospects to engaged, health-conscious customers.

Health 93

Health Customer Journey User-Generated Marketers 93

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. These sections include industry-specific case studies and language but lack the depth of vertical marketers.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

The Marketing Operations Leader

OCTOBER 15, 2024

” Some great ones are: Conversion rate optimization recommendations Compare best and worst performing programs Macro and micro trend analysis 3 - Translate ops work into business language In every meeting, frame your work in terms of how it impacts revenue, customer acquisition, retention, and efficiency.

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Martech

AUGUST 18, 2022

Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition. Today’s customer doesn’t want to be sold to. He or she wants to be helped — with a decision, with a pain point, with an educational journey.

Customer Acquisition 127

Customer Acquisition Entertainment Education Content Marketing 127

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Still others develop webinars for educational or event-related communication. Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per acquisition would successful video content achieve? Whatever your content’s goal, a vague statement of purpose won’t cut it.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Acquiring Customers & Educating Your Audience. Goals that fit under the umbrella of “education” bridge the gap between awareness and ROI-driven goals (such as sales and lead generation ). Education- and acquisition-driven goals include: New customer acquisition. Customer satisfaction.

Event Marketing 134

Event Marketing Customer Acquisition Marketers Marketing 134

Hootsuite

DECEMBER 9, 2020

Are you using social to recreate lost customer experiences? As pressure increases to recover revenue lost in the wake of the pandemic, it’s no surprise that marketers ranked customer acquisition as their top objective on social in our Social Trends survey this year. Save time on social media by using Hootsuite.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Marketing Insider Group

AUGUST 19, 2015

Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects. Customer acquisition cost. Marketing percentage of customer acquisition cost.

Content Marketing 99

Content Marketing Customer Acquisition Acquisition Marketing Entertainment 99

Businesses Grow

JULY 29, 2024

Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event!

Branding 99

Branding Education Place Customer Acquisition 99

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. We hosted a digital event knowing our customers needed community and a network of support.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketers 144

Martech

JUNE 12, 2024

All the better when an interactive quiz or assessment helps you evaluate a customer’s current situation and recommend personalized product upgrades or additional services to address their specific needs. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps.

Customer 120

Customer Education Customer Acquisition User-Generated 120

Sprout Social

MARCH 19, 2020

With thought leadership, how-to webinars, industry insights, and other educational blog content, your agency can show that it really knows what it’s talking about. Content creation is not just for customer acquisition; it can go a long way for retention as well. Position your agency as a leader.

Thought Leadership 142

Thought Leadership Customer Acquisition Education Industry Insights 142

Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. The first step is education. Customer lifetime value. Customer acquisition cost.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Martech

JULY 18, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Educate yourself and your team. Education and training are vital to diversity and inclusion efforts, but it’s not a one-and-done situation. That is when you must speak up.

Gen Z 102

Gen Z Millennials Customer Acquisition Education 102

Hubspot Marketing

SEPTEMBER 26, 2022

With the incredibly high costs of running ads and rampant competition, this begs the question: Is the focus on ads for customer acquisition and engagement the best play? You can create things that help educate and inform your audience. When you build your own engine, your audience comes to you. That matters!

Customer Acquisition 132

Customer Acquisition CMO User-Generated Education 132

CXL

JULY 21, 2022

This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. The best-performing companies use north star metrics to understand progress in one of five areas: Growth efficiency; Customer acquisition; Custom action; Usage; User experience.

Customer Acquisition 100

Customer Acquisition Price User-Generated Promotion 100

Rock Content

JANUARY 20, 2021

Inform and educate customers. The bestseller author Aaron Ross says that the contemporary customer wants to be told what to do and what is the best decision when buying a product. So, the sales team can use Content Marketing to understand the customer’s needs throughout the funnel. Reduce customer acquisition cost.

Customer Acquisition 122

Customer Acquisition Communications CRM Digital Marketing 122

Hubspot Marketing

APRIL 7, 2025

Think about the overall customer experiences what are your biggest frictions, and whats impacting your bottom line the most? That could be customer retention, customer lifetime value, or a high customer acquisition cost. Dont underestimate the need to educate and empower your team for successful integration.

Customer 62

Customer Real Estate Customer Acquisition Energy 62

Vertical Response

JUNE 16, 2024

It starts with gaining experience and extends to education and professional development. Education Requirements A solid educational foundation is often the stepping stone to a career as a community manager. However, education isn’t just about degrees. How can I measure the success of a community manager?

Management 105

Management Customer Acquisition Non-Profit Communications 105

Adobe Experience Cloud Blog

FEBRUARY 15, 2019

The company recently acquired several smaller brands, and it’s now working to educate its customers—and the broader public—about its new name and identity. Impressions and likes are great, but customers cast their most important votes with their wallets.

Branding 134

Branding Thought Leadership Customer Acquisition Marketers 134

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). It’s extremely common for good SEO campaigns to introduce users to – and educate them about – brands and products/services, only to have users convert on other, more transaction-focused channels. SEO customer acquisition cost. They are: Brand vs. non-brand clicks. See terms.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Content Marketing Institute

FEBRUARY 7, 2018

SEMrush gamified its educational process with a virtual Easter egg hunt , challenging users to find 15 “Easter eggs” by completing desired actions within various SEMrush tools. This is an awesome example of how companies can apply content marketing outside of customer acquisition. Why we love it.

Content Marketing 111

Content Marketing Customer Acquisition Marketers Marketing 111

Marketing Insider Group

JUNE 24, 2020

There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. Educational content can help these companies to understand the benefits they will get from switching to SaaS. SaaS brands can use these advantages to promote their product.

Branding 131

Branding PR Customer Acquisition Fashion 131