Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. Why Marketing is Becoming the Growth Driver for Organizations.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Acquiring Customers & Educating Your Audience. Goals that fit under the umbrella of “education” bridge the gap between awareness and ROI-driven goals (such as sales and lead generation ). Education- and acquisition-driven goals include: New customer acquisition. Customer satisfaction.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. And of Mutiny a marketing AI firm. It's called the Marketing Strategy Assessment.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Sprout Social

APRIL 29, 2021

Marketing is a linchpin for revenue and our overall business strategy. But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketing 144

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Hubspot Marketing

OCTOBER 29, 2024

Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce. They outline their solutions for healthcare, education, finance, and more.

eCommerce 119

eCommerce B2C Manufacturing Retail 119

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 137

B2C Whitepaper Marketing Marketers 137

Marketing Insider Group

NOVEMBER 22, 2021

Content Marketing Strategy 2030. How were you marketing? Did you ever dream that the marketing world would look the way it does right now? Given that Instagram, Tik Tok, iPads and many of the technologies we use to reach our customers didn’t even exist yet, the answer is probably not. tactic, technology, etc.)

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. How to market on LinkedIn. Check out these seven tips for marketing on the platform.

Marketing 143

Marketing Marketers User-Generated Customer Acquisition 143

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups.

Direct Mail 121

Direct Mail Customer Acquisition Marketing Marketers 121

Search Engine Land

JANUARY 17, 2024

More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. Event announcements.

SEO 114

SEO Branding Entertainment Communications 114

Marketing Insider Group

JUNE 24, 2020

There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition.

Branding 131

Branding PR Customer Acquisition Fashion 131

Sprout Social

MARCH 19, 2020

Agencies can and should glean insights from listening for both their own marketing strategies and their clients’. With thought leadership, how-to webinars, industry insights, and other educational blog content, your agency can show that it really knows what it’s talking about. Position your agency as a leader.

Thought Leadership 121

Thought Leadership Customer Acquisition Education Industry Insights 121

Buffer Marketing

MARCH 5, 2024

The customers who did find our product loved it, but sales were slow, and working with big distributors and retailers was challenging for our small company. On the customer education side, we had little control over where our product was placed and whether store associates were talking about it correctly.

Shipping 109

Shipping Food Retail Finance 109

Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. Mark Schaefer is the executive director of Schaefer Marketing Solutions. Let’s find out.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Marketing Insider Group

MAY 24, 2012

Sometimes this means education or even entertaining. It builds stronger brands up and down the marketing funnel and well beyond the sale. Ultimately this is about lower cost of customer acquisition. Content marketing starts with owned media delivering great content and then moves into earning customer attention.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

Hubspot Marketing

SEPTEMBER 26, 2022

With the incredibly high costs of running ads and rampant competition, this begs the question: Is the focus on ads for customer acquisition and engagement the best play? You’ll constantly be adjusting your strategy based on the platform and trying to hit a moving target. But, you can compete as a publisher. That matters!

Customer Acquisition 132

Customer Acquisition CMO User-Generated Education 132

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 132

Email Marketing Customer Acquisition PR Health 132

Content Marketing Institute

FEBRUARY 7, 2018

It has more than 20 research tools for SEO, PPC, and content marketing, and an expanding list of features. SEMrush gamified its educational process with a virtual Easter egg hunt , challenging users to find 15 “Easter eggs” by completing desired actions within various SEMrush tools. Why we love it.

Content Marketing 110

Content Marketing Customer Acquisition Marketing PR 110

Neil Patel

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. CRO programs are essential to growth because they improve customer experience, conversions, and sales. It’s not about quick wins, but rather ongoing testing, optimization, and education.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Vertical Response

JUNE 16, 2024

Key Takeaways Community managers are essential in connecting brands with their audience through engagement and social media strategy, acting as the voice and ears of the company. It starts with gaining experience and extends to education and professional development. However, education isn’t just about degrees.

Management 93

Management Customer Acquisition Non-Profit Communications 93

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. 4) Distinctive value.

Health 141

Health Marketing Marketers B2C 141

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. So, let’s list now what the main benefits of interactive content are!

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 137

Management Content Marketing Marketing Marketers 137

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” What are the lifecycle stages?

Management 97

Management Marketing Marketers CRM 97

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. The webinar educates the audience further and helps qualify and disqualify prospects. Integrate BTL into your overall marketing strategy.

Direct Mail 115

Direct Mail Marketing Marketers Email Marketing 115

Martech

FEBRUARY 19, 2024

Data-driven decision making Your organization can gain valuable insights into customer behavior and campaign performance when you integrate CRM and marketing automation. This data-driven approach allows marketers to track ROI, measure campaign effectiveness and optimize marketing strategies based on real-time feedback.

CRM 125

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 125

Adobe Experience Cloud Blog

MARCH 1, 2016

By being proactive and taking advantage of the expanse of users and information on forums, you can transform the way you engage with your prospects and customers. There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums. Take Advantage of All Available Forums.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Martech

DECEMBER 7, 2023

Ways to leverage data to deliver something meaningful back to customers. This article will look at the first part of the customer journey: acquiring and educating new customers. Defining the acquisition stage The acquisition stage marks the beginning of the customer journey.

Customer 89

Customer Customer Journey Customer Acquisition Advertisers 89

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Businesses Grow

MARCH 6, 2023

Waking up your strategy I think this new characterization of social media — a top-of-the-funnel relationship that leads to audience and community — is the most accurate depiction of the role of social media marketing strategy today. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? That’s where your marketing comes in ( more on that below ). Demographics: What is their gender, age, education, and location? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? That’s where your marketing comes in ( more on that below ). Demographics: What is their gender, age, education, and location? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 107

Email Marketing Customer Acquisition PR Health 107