CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Google ads).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. The webinar educates the audience further and helps qualify and disqualify prospects. Integrate BTL into your overall marketing strategy.

Direct Mail 127

Direct Mail Marketing Marketers Email Marketing 127

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” What are the lifecycle stages?

Management 96

Management Marketing Marketers CRM 96

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Hubspot Marketing

MARCH 3, 2025

This collaboration transformed our strategy. They struggled to get started, so we built educational content and onboarding flows designed to guide them. Ill share the strategies and metrics that helped us turn things around in this post. Learn more about how to create an effective SaaS marketing plan here.

Customer Acquisition 62

Customer Acquisition User-Generated Customer loyalty Marketing 62

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Vertical Response

JANUARY 31, 2025

In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Litmus

OCTOBER 16, 2024

This marketing strategy boosts retention by consistently addressing their evolving needs and keeps them engaged from the start. Stages of the customer lifecycle From awareness to advocacy, recognizing where each customer is keeps them moving forward with your brand. Win them back with a ‘we miss you’ message.

Health 93

Health Customer Journey User-Generated Marketing 93

Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. Why Marketing is Becoming the Growth Driver for Organizations.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. These sections include industry-specific case studies and language but lack the depth of vertical marketers.

Pharmaceutical 130

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Acquiring Customers & Educating Your Audience. Goals that fit under the umbrella of “education” bridge the gap between awareness and ROI-driven goals (such as sales and lead generation ). Education- and acquisition-driven goals include: New customer acquisition. Customer satisfaction.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. And of Mutiny a marketing AI firm. It's called the Marketing Strategy Assessment.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Sprout Social

APRIL 29, 2021

Marketing is a linchpin for revenue and our overall business strategy. But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketing 144

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 135

Inbound Marketing Whitepaper Real Estate Non-Profit 135

Sprout Social

MARCH 19, 2020

Agencies can and should glean insights from listening for both their own marketing strategies and their clients’. With thought leadership, how-to webinars, industry insights, and other educational blog content, your agency can show that it really knows what it’s talking about. Position your agency as a leader.

Thought Leadership 141

Thought Leadership Customer Acquisition Education Industry Insights 141

Businesses Grow

JULY 29, 2024

Mark Schaefer is the most trusted voice in marketing. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Your conference guests will buzz about his insights long after your event!

Branding 99

Branding Education Place Customer Acquisition 99

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 137

B2C Whitepaper Marketing Marketers 137

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. How to market on LinkedIn. Check out these seven tips for marketing on the platform.

Marketing 145

Marketing Marketers User-Generated Customer Acquisition 145

Vertical Response

JUNE 16, 2024

Key Takeaways Community managers are essential in connecting brands with their audience through engagement and social media strategy, acting as the voice and ears of the company. It starts with gaining experience and extends to education and professional development. However, education isn’t just about degrees.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Marketing Insider Group

NOVEMBER 22, 2021

Content Marketing Strategy 2030. How were you marketing? Did you ever dream that the marketing world would look the way it does right now? Given that Instagram, Tik Tok, iPads and many of the technologies we use to reach our customers didn’t even exist yet, the answer is probably not. tactic, technology, etc.)

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Marketing Insider Group

JUNE 24, 2020

There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition.

Branding 131

Branding PR Customer Acquisition Fashion 131

Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. Mark Schaefer is the executive director of Schaefer Marketing Solutions. Let’s find out.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Businesses Grow

JANUARY 27, 2025

“Gated content” killed his content marketing strategy. Most marketers point to the high cost of making exceptional content … Asking for an email address seems like a small price to pay for this value. Mark Schaefer is the most trusted voice in marketing. I know that sounds counter-intuitive.

Neuromarketing 64

Neuromarketing Marketing Marketers Customer Journey 64

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups.

Direct Mail 114

Direct Mail Customer Acquisition Marketing Marketers 114

Marketing Insider Group

MAY 24, 2012

Sometimes this means education or even entertaining. It builds stronger brands up and down the marketing funnel and well beyond the sale. Ultimately this is about lower cost of customer acquisition. Content marketing starts with owned media delivering great content and then moves into earning customer attention.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

Hubspot Marketing

SEPTEMBER 26, 2022

With the incredibly high costs of running ads and rampant competition, this begs the question: Is the focus on ads for customer acquisition and engagement the best play? You’ll constantly be adjusting your strategy based on the platform and trying to hit a moving target. But, you can compete as a publisher. That matters!

Customer Acquisition 133

Customer Acquisition CMO User-Generated Education 133

Content Marketing Institute

FEBRUARY 7, 2018

It has more than 20 research tools for SEO, PPC, and content marketing, and an expanding list of features. SEMrush gamified its educational process with a virtual Easter egg hunt , challenging users to find 15 “Easter eggs” by completing desired actions within various SEMrush tools. Why we love it.

Content Marketing 111

Content Marketing Customer Acquisition PR Marketing 111

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 120

B2C Marketing Automation Platform Gen Z Whitepaper 120

Neil Patel

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. CRO programs are essential to growth because they improve customer experience, conversions, and sales. It’s not about quick wins, but rather ongoing testing, optimization, and education.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Content Marketing Institute

JULY 11, 2018

Furthermore, as Shopify’s content marketing lead (and co-host of 2018 Content Marketing World’s retail and e-commerce lab ) Casandra Campbell points out , content marketing can even help retail brands to decrease paid traffic customer acquisition costs (CACs) and build more sustainable businesses.

Retail 105

Retail Customer Acquisition Shoppers User-Generated 105

Search Engine Land

JANUARY 17, 2024

More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. Event announcements.

SEO 114

SEO Branding Entertainment Whitepaper 114

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. 4) Distinctive value.

Health 142

Health Marketing Marketers B2C 142

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. So, let’s list now what the main benefits of interactive content are!

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 137

Management Content Marketing Marketing Marketers 137

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Instead, it should educate, entertain, or inform.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105