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How ops professionals can become more strategic at work

The Marketing Operations Leader

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Become the bridge between marketing, sales, product, CS, IT, and finance. Use phrases and terms that leaders care most about. Read more

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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

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5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation.

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By the numbers: Diversity and inclusion are good business

Martech

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. Catalyst ) Diverse companies are 70% more likely to capture a new market audience.

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5 Best Content Marketing Videos of All Time

Marketing Insider Group

Brands must focus on understanding the customer’s perspective and solving the problems they experience. 6 Best Content Marketing Videos of All Time. The Story of Content: Rise of the New Marketing. Content Marketing Institute. Educate leaders in your organization.

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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. Mark Schaefer is the executive director of Schaefer Marketing Solutions. Each section had three sub-sections.

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The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine

Adobe Experience Cloud Blog

The new revenue engine consists of systematic, repeatable processes than span marketing and sales to drive consistent, predictable revenue. It recognizes that demand generation is the key source of new customer acquisition, and it knows the primary job of a sales rep is to sell and close business, not create new opportunities.