Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Create a Product Need.

Whitepaper 109

Whitepaper User-Generated eBook Partner Marketing 109

Sprout Social

JULY 30, 2018

Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. It’s a lot of customer data, which is great, but when you look at customer acquisition, this data falls short.

Acquisition Marketing 77

Acquisition Marketing Customer Acquisition eCommerce Analytics 77

Lusha

NOVEMBER 18, 2024

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Lusha

MAY 9, 2023

But when sales and marketing overcome their differences and learn how they can best work together, they’re a total power couple. Organizations that make sales/marketing alignment a priority are almost three times more likely to exceed their targets for new customer acquisition and are 67% more efficient at closing deals.

Customer Acquisition 52

Customer Acquisition Marketing Marketers Communications 52

Lusha

NOVEMBER 16, 2022

Depending on your sales strategy, your reps might find themselves frequently encouraging new and existing customers to use the product more often, and explaining its more complex functions. It costs a lot less to expand sales to current customers than it does to attract new ones. But why so much effort? Key Takeaways.

Customer Acquisition 52

Customer Acquisition Price User-Generated Education 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. That’s where your marketing comes in ( more on that below ). It’s like The Truman Show but less weird.)

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. That’s where your marketing comes in ( more on that below ). It’s like The Truman Show but less weird.)

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Real Estate 93

Real Estate Price Marketing Marketers 93

Hubspot Marketing

AUGUST 21, 2023

Figure out and refine the pain points for your target audience , then show why your product is a useful solution. Describe your targeted customer acquisition strategy in detail. Share anticipated challenges your business may face in acquiring customers and how you plan to address them.

Price 98

Price Finance Marketing Strategy Product 98

Duct Tape Marketing

APRIL 27, 2022

You know, what I, I wasn't around in 2008, but you know, early days, I mean, you know, Facebook was really an effective, you know, marketing platform, particularly in the early days, really focused much more on, you know, customer acquisition, which is still obviously a large part yeah. The product works incredibly well.

Transform 78

Transform Customer Journey Place Management 78

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

AUGUST 9, 2018

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. What You Need to Be a Marketer.

PR 144

PR Non-Profit Marketing Marketers 144

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), In marketing terms, your “antithesis” is your customer’s pain point.

Branding 145

Branding Transform Customer Acquisition Customer 145

CXL

NOVEMBER 23, 2022

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. He explained how lead generation uses a short term, sales-focused strategy.

Law 78

Law Transform Marketing Marketers 78

CXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. The point of demand generation is to educate your customer and spread brand awareness—not to gain an email address.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Welcome Software

AUGUST 15, 2024

Marketing is always about customer requests that haven't been turned into features yet. According to Gartner, 89% of companies compete on customer experience , requiring product-marketing alignment. This product-marketing communication breakdown impacts you in every way. And here's what it looks like.

Communications 40

Communications Management Product Marketing 40