Customer Acquisition Email Marketing Marketing Automation Platform 
Martech
FEBRUARY 17, 2025
Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Optimize processes for lead generation and customer acquisition. Develop and test marketing campaigns aimed at customer acquisition and retention.
Hubspot Marketing
APRIL 12, 2019
Ontraport is a business automation software for entrepreneurs, solopreneurs, and small businesses. While they have a CRM and marketing automation functionality, they also have several other features to run and grow a small business, including but not limited to: Email marketing. Landing pages. Image Source.
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Content Marketing Institute
NOVEMBER 27, 2018
Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).
Adobe Experience Cloud Blog
JUNE 1, 2012
Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Most savvy marketers also look at it as a way of measuring more qualitative metrics, such as brand awareness, satisfaction and ability to attract employees being influenced by social media.
Martech
MAY 16, 2022
When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.
Martech
FEBRUARY 10, 2025
While the sales team is the primary user of these tools, connecting marketing to how theyre used, tracked and optimized can lead to even better outcomes. Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply.
Rock Content
APRIL 27, 2020
To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? billion by 2023.
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