Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. In response, consumers became more discerning, demanding value and authenticity.

Transform 131

Transform Marketing Marketers Traditional Marketing 131

Hubspot Marketing

OCTOBER 22, 2024

My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). Siloed data.

Analytics 123

Analytics Transform CRM Marketing 123

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Focuses on long-term customer value, not just quick conversions. Key differences: Uses email as the main communication channel. What are the lifecycle stages?

Management 96

Management Marketing Marketers CRM 96

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Hubspot Marketing

DECEMBER 23, 2024

Automated Email Marketing AI in email marketing uses data analysis to personalize content, optimize subject lines, automate follow-ups, and segment audiences. By tailoring emails to each recipients behavior and preferences, AI makes campaigns more engaging and effective, driving higher open and conversion rates.

Transform 115

Transform User-Generated Marketing Marketers 115

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Table of Contents What is B2B SaaS marketing? Something was off.

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. Social media platforms Marketing 4.1.

Customer Acquisition 120

Customer Acquisition Price Non-Profit SEO 120

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 126

Email Marketing Customer Acquisition PR Health 126

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hubspot Marketing

JULY 22, 2022

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

Customer Acquisition 129

Customer Acquisition Direct Mail User-Generated Influencer Marketing 129

Litmus

OCTOBER 16, 2024

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. What is audience segmentation?

Health 93

Health Customer Journey User-Generated Marketing 93

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5% year over year in the same period.

Education 111

Education Marketing Strategy Branding Energy 111

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 103

Email Marketing Customer Acquisition PR Health 103

Litmus

OCTOBER 31, 2024

When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management. For example, ‘targeting new customers with a social proof campaign will lead to more sales.’

CRM 87

CRM Management Email Marketing Transform 87

OnPassive Marketing

APRIL 30, 2022

Email marketing is one of the most cost-effective and time-efficient ways to grow your business. Long gone are the days of sending out a few printed emails and hoping for the best. What Is Email Marketing? Email marketing uses electronic messages to send promotional messages to customers.

Email Marketing 63

Email Marketing Customer Acquisition Marketing Marketers 63

Marketing Insider Group

JANUARY 2, 2015

We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Content marketing is necessary to efficiently build your business. Emarketer ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Rock Content

JANUARY 27, 2021

With tracking, you have access to information about the performance of your marketing strategies. of the companies interviewed had a documented Content Marketing strategy. Unfortunately, this is one of the main mistakes that make marketing analytics unfeasible. Marketing analytics requires organization.

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. This approach leverages satisfied customers to drive new sales, enhancing customer acquisition efforts.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Customers.ai

DECEMBER 20, 2024

How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds. In these sectors, retaining customers and building long-term trust can drive consistent revenue and reduce the need for aggressive customer acquisition campaigns.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. What is Email Automation? What is the Best Email Automation Platform?

Customer 52

Customer CRM User-Generated Transform 52

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Hubspot Marketing

APRIL 12, 2019

While they have a CRM and marketing automation functionality, they also have several other features to run and grow a small business, including but not limited to: Email marketing. ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM. Landing pages. Image Source.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Calvyn Lee Blog

JANUARY 18, 2022

What is Digital Marketing Professional Certificate (DMPC)? What you need to know is the Digital Marketing professional Certificate (DMPC) Program. You respond: Lifespan value: customer acquisition cost. Lifecycle value: customer acquisition cost. lifetime value:customer acquisition cost. Social Media.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 09:15] Leadership In other words: Vision, direction setting, and aligning marketing strategies with your overarching business objectives. 09:01] Strategy First Lastly, Strategy First!

CMO 88

CMO Customer Journey Transform User-Generated 88

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. And of Mutiny a marketing AI firm. It's called the Marketing Strategy Assessment.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. However, the concept of marketing funnels has some important limitations.

Manufacturing 127

Manufacturing Customer Acquisition Retail User-Generated 127

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68

Sprout Social

SEPTEMBER 19, 2023

Feldman describes marketing business intelligence (BI) as: “The accumulation of data from all of your external channels.” For example, marketing BI originates from a variety of places including social content performance data, social listening insights , website analytics, email marketing metrics and more.

Customer 143

Customer Customer Acquisition Key Performance Indicator Customer Journey 143

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. This trend is also true in the B2B market.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Marketing Insider Group

NOVEMBER 22, 2021

Gary uses an example of his days as a pioneer email marketer in the 1990s, when he was getting open rates greater than 90% — a pipe dream in today’s marketing environment. Continually focus on making a lasting connection with customers. Content Marketing Strategy 2030. How were you marketing?

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing? Other estimates say it can cost anywhere from five to 25 times more.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

Energy 108

Energy Email Marketing Thought Leadership Customer Acquisition 108