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The 9 Reports Every Marketing Leader Wants to See

The Marketing Operations Leader

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

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How These Hootsuite Customers Achieved Social Transformation

Hootsuite

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas. It can also help reduce customer acquisition costs.

Transform 144
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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Anticipating customer behavior to drive personalization. Faster conversion rates.

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Marketers must adapt to a changing world

Martech

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.

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How to Develop a Customer Acquisition Strategy That Works for You

Marketing Insider Group

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

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Media Mix Modeling: What It Is and How to Use It [+ Examples]

Hubspot Marketing

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. Media Mix Modeling in Marketing Source Media mix modeling is a marketer's best friend though its no small feat to set up. OCallaghan describes MMM as transformational.

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How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

Hubspot Marketing

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. Siloed data.

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