Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Customer satisfaction.

Event Marketing 134

Event Marketing Customer Acquisition Marketers Marketing 134

Martech

SEPTEMBER 16, 2024

Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. User groups and events marketing Role: Foster community engagement through offline and online events. Sample goals: Shorten the sales cycle by 20%. Increase cross-sell and upsell revenue by 25%.

User-Generated 62

User-Generated CRM Customer Acquisition Partner Marketing 62

Hubspot Marketing

JUNE 7, 2018

Expenses”, for instance, covers everything from taxes and insurance, to travel and customer acquisition. This template is a good option if your budget requires a lot of customization and has a lot of moving parts. Event Marketing Timeline.

CRM 145

CRM Finance Customer Acquisition PR 145

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Account-based marketing: A snapshot.

Direct Mail 117

Direct Mail Customer Acquisition Marketers Marketing 117

Hubspot Marketing

AUGUST 9, 2018

Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition.

PR 145

PR Non-Profit Marketers Marketing 145

Customers.ai

DECEMBER 4, 2023

Whether it’s prompting a visit to a website, making a purchase, or attending an event, a well-crafted CTA guides recipients on the desired next steps, driving measurable outcomes. Event Marketing Event marketing offers that direct engagement and brand exposure that no other channel can.

Outbound Marketing 87

Outbound Marketing Direct Mail Inbound Marketing Marketers 87

Hubspot Marketing

JANUARY 7, 2024

Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126