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How to make the jump from product-market fit to platform-market fit

Martech

Source: Entry Point 1 Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Key metrics for platform-market fit Jason, working closely with the VP of Finance, prioritizes rigorous financial tracking to ensure that both efficiency and effectiveness drive the GTM strategy, given the current macroeconomic conditions.

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The truth about martech in 2025 and how to make it work for you

Martech

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Real revenue impact starts with customer acquisition costs. Your CMO dashboard means nothing if sales and finance see different numbers.

Finance 107
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Advanced analytics tools and attribution models allow marketers to demonstrate how various campaigns contribute to sales and customer acquisition. Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals.

Transform 129
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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. They outline their solutions for healthcare, education, finance, and more. To better understand how B2B ecommerce differs — and can be more challenging — I spoke to a few experts. “I

eCommerce 126
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AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Hubspot Marketing

Automate A/B tests in your customer acquisition funnel. Mary Zhang , Head of Marketing and Finance at Dgtl Infra , told me that her company developed an entire AI-powered client success prediction model to optimize its customer acquisition funnel.

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How ops professionals can become more strategic at work

The Marketing Operations Leader

” Some great ones are: Conversion rate optimization recommendations Compare best and worst performing programs Macro and micro trend analysis 3 - Translate ops work into business language In every meeting, frame your work in terms of how it impacts revenue, customer acquisition, retention, and efficiency.

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11 of the Best Free Google Sheets Templates for 2018

Hubspot Marketing

Google Sheets Templates for Finances. Expenses”, for instance, covers everything from taxes and insurance, to travel and customer acquisition. This template is a good option if your budget requires a lot of customization and has a lot of moving parts. Then, click the up and down arrow beside Template Gallery.

CRM 145