Customer Acquisition Finance Marketing Automation Platform 
Content Marketing Institute
NOVEMBER 27, 2018
Email marketing automation, Jessica says, can “bring that ship of people to your great content, with the goal of them spending time with you, getting to know you better, and maybe moving down that funnel.”. This is all orchestrated via Meritage Home’s marketing automation platform. The lesson?
Martech
JANUARY 25, 2022
It can also help them set goals and provide the product updates customers need. With so much sensitive information involved in finances, brands need tools that can safely handle customer data. Brands may have too few staff members available to handle the needs of a growing customer base. Snapshot: Marketing automation.
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Rock Content
APRIL 27, 2020
According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform. To answer this question, we show you some activities that your company can improve by implementing automation. Customer Acquisition Cost reduction. billion in 2018, is expected to reach $25.1
Use Insider
APRIL 17, 2023
And we get it; marketers are consistently tasked with spending less and delivering more. Investing in a new tool comes with hoops to jump through and, typically, a finance team and various stakeholders to get on board. The cost of doing nothing A common objection we hear is budget—specifically: not having enough of it.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
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