Remove Customer Acquisition Remove Finance Remove New Markets
article thumbnail

How to make the jump from product-market fit to platform-market fit

Martech

Source: GTM Partners 3V’s of ABM Building partnerships to extend reach With the ABM strategy in place and the platform aligned to meet customer needs, Jason knows that scaling requires more than internal resources. Cross-product engagement tracks how many customers use multiple products.

article thumbnail

How ops professionals can become more strategic at work

The Marketing Operations Leader

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Become the bridge between marketing, sales, product, CS, IT, and finance. Use phrases and terms that leaders care most about.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Harnessing martech insights: A roadmap to customer-centric business strategies

Martech

Narrating the story behind the data lets marketing technologists demonstrate the insights’ direct impact on achieving strategic objectives, transitioning from technical support to strategic architects. Martech’s influence needs to extend beyond marketing. Here are ways it can help other business functions.

Transform 109
article thumbnail

Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections.

article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. It requires having a deep understanding of the market using competitive intelligence coupled with the company’s capabilities and brand ecosystem. These are not always the coolest strategies.

Transform 129
article thumbnail

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Hubspot Marketing

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. The good news is, they aren't that difficult to create. how do I actually make one?". Use your referrals.

article thumbnail

The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. Do we go after a new market? And the key part of having the ecosystem is we work together.