Customer Acquisition Finance New Markets 
Martech
SEPTEMBER 20, 2024
Source: GTM Partners 3V’s of ABM Building partnerships to extend reach With the ABM strategy in place and the platform aligned to meet customer needs, Jason knows that scaling requires more than internal resources. Cross-product engagement tracks how many customers use multiple products.
The Marketing Operations Leader
OCTOBER 15, 2024
In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Become the bridge between marketing, sales, product, CS, IT, and finance. Use phrases and terms that leaders care most about.
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Martech
MARCH 26, 2024
Narrating the story behind the data lets marketing technologists demonstrate the insights’ direct impact on achieving strategic objectives, transitioning from technical support to strategic architects. Martech’s influence needs to extend beyond marketing. Here are ways it can help other business functions.
Businesses Grow
FEBRUARY 6, 2023
Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections.
Martech
SEPTEMBER 14, 2023
Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. It requires having a deep understanding of the market using competitive intelligence coupled with the company’s capabilities and brand ecosystem. These are not always the coolest strategies.
Hubspot Marketing
JUNE 2, 2020
More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. The good news is, they aren't that difficult to create. how do I actually make one?". Use your referrals.
Duct Tape Marketing
NOVEMBER 9, 2022
And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. Do we go after a new market? And the key part of having the ecosystem is we work together.
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