Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result?

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Martech

APRIL 7, 2025

What if we could get our CFO to run an “off the books” comparison that tracks brand investment as capital expense (capex) and performance marketing as operational expense (opex)? Another possibility is to benchmark customer acquisition cost (CAC) and customer lifetime value (CLTV) and measure improvements.

Customer Acquisition 120

Customer Acquisition Finance Marketing Marketers 120

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. And no more unconnected customer data. No more data silos.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Hubspot Marketing

AUGUST 21, 2023

Be sure to highlight your value proposition, market opportunity, and growth potential. Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market.

Price 98

Price Finance Marketing Strategy Product 98

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Build Relationships with IT and Finance.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Build Relationships with IT and Finance.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40