Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

Product Marketing 96

Product Marketing Product Finance Marketers 96

CXL

NOVEMBER 23, 2022

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. Emma Stratton: “Grow with messaging” Messaging can make a good product look bad.

Law 78

Law Transform Marketers Marketing 78

Hubspot Marketing

AUGUST 21, 2023

Be sure to highlight your value proposition, market opportunity, and growth potential. Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market.

Price 98

Price Finance Marketing Strategy Product 98

Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. And the key part of having the ecosystem is we work together.

Real Estate 88

Real Estate Price Marketers Marketing 88

Duct Tape Marketing

APRIL 27, 2022

You know, what I, I wasn't around in 2008, but you know, early days, I mean, you know, Facebook was really an effective, you know, marketing platform, particularly in the early days, really focused much more on, you know, customer acquisition, which is still obviously a large part yeah. The product works incredibly well.

Transform 74

Transform Customer Journey Management Place 74