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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Neil Patel

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

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Marketers must adapt to a changing world

Martech

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. Inflation fundamentally reshaped the relationship between companies and consumers.

Transform 131
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How to Perform a Competitor Analysis (with Examples and Template)

Buffer Marketing

Revenue & customers Product 2.1. Pricing 2.3. Technology Customers & awareness 3.1. Customer acquisition 4.7. Customer service 4.9. Another thing you can draw from competitors’ pricing strategies is great ideas for A/B testing. Product features 2.2. Share of Voice 3.2. Sentiment 3.3.

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How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees. This insight led us to emphasize transparent pricing in our marketing campaigns.

Price 85
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The 9 Best Marketing Frameworks You Need to Know

Hubspot Marketing

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. It’s a great way to make sure you’re thinking about everything, from how much you’re charging to how you’re delivering your product to customers.

Price 117
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7-week influencer marketing strategy template

Sprout Social

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Start with a hashtag search on platforms like Instagram.

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Their highly specific solutions are designed for immediate use in the customer’s daily context.