Businesses Grow

APRIL 17, 2023

The popularity of this secretive Discord channel is an example of a marketing challenge I discussed with Sara Wilson on a recent podcast episode called Why Gen Z is Hiding out in Digital Campfires. The Future of Social Listening Gen Z consumers are no longer toddlers. Chapter 11 is devoted to secret communities.

Gen Z 88

Gen Z Social Media Marketing User-Generated Education 88

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Dig deeper: Humanizing B2B: The key to better customer experience 3. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Martech

JULY 18, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. This is highest among parents with children 2-12 (78%), African-Americans (80%) and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers).

Gen Z 101

Gen Z Millennials Customer Acquisition Education 101

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. Word of mouth is incredibly influential. Best of all, it’s totally free.

Promotion 132

Promotion Customer loyalty Gen Z Customer Journey 132

Neil Patel

JANUARY 18, 2023

Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right.

SEO 113

SEO Gen Z User-Generated Advertising 113

Vertical Response

JUNE 23, 2024

Understanding the Concept of Target Audience A target audience is a specific group characterized by behavior and specific demographics, which is narrower than the target market representing the general consumer base a company aims to sell to. Here are some key steps to follow: Start with enticing offers to engage customers.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. The study’s findings underscore the importance of active engagement and customer-centric strategies in social media marketing. You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. The key is to analyze conversion rates from one stage of the funnel to the next and figure out what drives customers to take action. The number is even higher among younger consumers.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Faraday

APRIL 16, 2021

Millennial Buyers’ Willingness to Pay for Green Features ( eyeonhousing.org) During the pandemic , 34% of homeowners have made their homes more environmentally friendly, with half of that percentage being millennials and Gen Z.

Millennials 52

Millennials Gen Z Real Estate Energy 52

Unbounce

MAY 1, 2024

The success of this A/B test provided Going with valuable insights, driving them to further optimize their marketing strategies and use Unbounce’s capabilities to continually refine and improve their customer acquisition efforts. Read the full Going case study here. Campaign Monitor: How dynamic text enhancement led to a 31.4%

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. Email marketing, social media posting, lead generation, lead nurturing workflows and metrics analysis can all be done with a marketing automation software. Apps, emails and websites are literally in the palm of their hands.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!

Gen Z 128

Gen Z Marketing Marketers User-Generated 128

Martech

APRIL 15, 2022

This includes expanding digital marketing strategies to the metaverse , which could be a great way to connect with millennial and Gen Z buyers as over half of both groups are interested in using the technology, according to a survey from Morning Consult. Account-based marketing: A snapshot. What it is. — to targeted accounts.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Hootsuite

DECEMBER 2, 2019

eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce. More than half of millenials and Gen Z internet users said their most recent fashion buys were based on images they saw on social media. Keep in mind that this doesn’t have to be an all-or-nothing approach.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Search Engine Land

JULY 1, 2024

Facebook and Instagram Meta recently said it’s focused on engaging users from Gen Z. Since the beginning of the year, we’ve tripled our YouTube following and YouTube has been a significant driver of new customer acquisition for us. Let’s examine how to optimize for these Meta-owned platforms.

SEO 106

SEO PR User-Generated Shoppers 106

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Litmus

SEPTEMBER 24, 2024

According to Deloitte: 63% of Gen Zs and millennials believe businesses have the power to influence social equality. 62% of Gen Zs and 59% of millennials have reported feeling anxious about climate change in the past month. After all, isn’t Thanksgiving about being grateful for what we already have?

Shoppers 90

Shoppers Millennials Retail Email Marketing 90

Businesses Grow

MARCH 31, 2025

The company was appealing to GenZ’s penchant for quirky humor. It had been forgotten, so it had nothing to lose by re-introducing itself to Gen Z. Three ways: Obviously, this ad broke industry norms. There is a subtle connection to “purpose” here. If you feel lost, you can still believe in chicken.

Gen Z 68

Gen Z Branding Marketing Marketers 68

Digital Marketer

NOVEMBER 20, 2024

Gen Alpha grew up on YouTube subscriptions, and they’ll be incredibly powerful purchasers in the coming years, with many already self-made millionaires. Gen Z grew up with influencers and #ad controversies—no one’s getting fooled. PROVE your deserved attention.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Backlinko

MAY 14, 2024

This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time. Your audience’s preferences should also guide your channel strategy.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

AUGUST 21, 2024

“I would recommend that marketers not let off the gas in terms of their ad spend; but, minimize marketing waste by focusing more on their highest-value customer personas with personalized messages,” Cary Lawrence, CEO of consumer analytics platform Decile. Mad Dog PAC’s “weird” ad in Miami. Image: OUTFRONT Media.

Marketing Plan 119

Marketing Plan Gen Z Branding Advertisers 119