Customer Acquisition Gen Z Influencer Marketing 
Businesses Grow
MARCH 16, 2023
I’ve been accused of being obsessed with Gen Z! As marketers, we better pay attention. Gen Z is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of Gen Z elected to Congress! And why not? Faux-stalgia!
illumin
AUGUST 27, 2024
According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. In a recent survey, almost 70% of customers said delivery time was an important factor when making online purchases and almost 25% said they look for next-day shipping options.
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Businesses Grow
APRIL 1, 2024
Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!
Hubspot Marketing
SEPTEMBER 11, 2023
Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. Over time, your flywheel allows you to grow without continually investing in customer acquisition.”
Neil Patel
JANUARY 18, 2023
Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right. Not yet convinced?
SocialPilot
JANUARY 21, 2024
Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. SocialPilot: Measure the Success of Your Social Media Marketing Social media marketing is a multifaceted endeavor.
Search Engine Land
JULY 1, 2024
Facebook and Instagram Meta recently said it’s focused on engaging users from Gen Z. Influencer marketing and creator content Harnessing the power of influencers is essential to maintaining a competitive edge across Instagram and Facebook in 2024. Let’s examine how to optimize for these Meta-owned platforms.
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