Remove Customer Acquisition Remove Gen Z Remove Promotion
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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

In a recent survey, almost 70% of customers said delivery time was an important factor when making online purchases and almost 25% said they look for next-day shipping options. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it.

Retail 98
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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At But recently it’s seen startling success with younger age groups.

Gen Z 106
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NPS: What is a Net Promoter Score and Why Should You Care?

Hootsuite

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. That’s where a Net Promoter Score, also called an NPS score, can help.

Promotion 132
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By the numbers: Diversity and inclusion are good business

Martech

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Audience acquisition and loyalty. Adobe ) 70% of Gen Z consumers are more trusting of brands that represent diversity in ads. McKinsey ). Why we care. “If

Gen Z 115
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Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Hubspot Marketing

Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. Over time, your flywheel allows you to grow without continually investing in customer acquisition.”

Gen Z 134
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What are diversity, equity and inclusion, and why marketers need them

Martech

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. In fact, 46% of customers will pay more for products and services from brands they trust, according to a Salsify survey. Employee acquisition and retention.

Gen Z 100
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Why we care about B2B marketing: A guide for marketers

Martech

Another difference is that B2B marketing tends to focus more on providing educational resources to customers to help them become better leaders in their respective industries. B2B marketing programs meet executive-level buyer needs via highly targeted promotions. This helps brands craft better customer experiences and reduce churn.

B2C 119