Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. What is Customer Acquisition Cost (CAC)?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Backlinko

NOVEMBER 29, 2024

Their priorities include: Increasing revenue Cutting costs Gaining market share from competitors For them, key metrics include things like revenue from organic search, customer acquisition cost (CAC), and market share growth. This gives you a comprehensive view of your SEO health.

Analytics 90

Analytics SEO User-Generated Health 90

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Mega and macro-influencers offer wide exposure but may lack niche credibility.

Influencer Marketing 96

Influencer Marketing Marketing Strategy Marketing Marketers 96

Lynton Web

JANUARY 27, 2025

Lead acceptance rates to indicate the health of your marketing and sales pipeline's early stages (ex: your franchise can decline a lead and give a reason why). Conversion Tracking Conversion metrics tell how effectively your franchises turn opportunities into revenue.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

Hubspot Marketing

OCTOBER 14, 2024

Whether it’s through one-time purchases, subscriptions, or upsells, tracking revenue helps you understand the financial health of your customer base. Referral: Finally, happy customers tend to spread the word. Are your customers telling their friends, leaving reviews, or sharing your product on social media?

Price 117

Price Marketing Marketers User-Generated 117

Hubspot Marketing

MARCH 5, 2025

Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Ahmed claims that customer acquisition is B2B marketing data thats important to him because it shows me how people find us and why they choose us over others. Stick to whats important for your business.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

Hootsuite

OCTOBER 20, 2020

Our research found that social media can drive operational efficiencies and contribute to key business results in areas like employee engagement, customer satisfaction, and brand health. The employee advocacy program at Ochsner Health System has 300 brand ambassadors and a 40% adoption rate. Social Transformation with Hootsuite.

Transform 140

Transform Customer Health Communications 140

Animalz blog

MARCH 20, 2023

But that doesn’t make these blue ocean opportunities any easier to exploit, especially for startups like Exer Health , a motion analysis AI tool, that operate in the healthcare niche. Long B2B sales cycles, a discerning medical audience, and limited marketing resources all stood in the way of Exer Health’s growth.

Health 62

Health SEO Transform Education 62

Marketing Insider Group

AUGUST 19, 2015

Customer acquisition cost. Marketing percentage of customer acquisition cost. Ratio of customer lifetime value to customer acquisition cost. Time to payback customer acquisition cost. Marketing influenced customer percentage. Marketing originated customer percentage.

Content Marketing 99

Content Marketing Customer Acquisition Acquisition Marketing Entertainment 99

Businesses Grow

NOVEMBER 9, 2022

The Whitehall Study , conducted by Dr. Michael Marmot, revealed this remarkable fact that the lower you go down the hierarchy of government, the worse people’s health outcomes became, and the greater their mortality risk. When a monkey’s status in the hierarchy changed, their health status changed, too.

Health 137

Health Fashion Marketing Marketers 137

Adobe Experience Cloud Blog

MAY 17, 2012

In fact, RPM is today enabling organizations – from major health systems and global consumer product companies to web 3.0 And, you can ask questions like: What kind of customer experience do you need to build and maintain in order to maximize those relationships and value creation over time?

Management 115

Management Transform Customer Customer Acquisition 115

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.”

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Sprout Social

SEPTEMBER 19, 2023

For example, with social media intelligence insights, you can surface critical voice of the customer (VoC) data from various sources such as social listening, reviews, surveys and contact center interactions to track brand health, improve products and enhance customer engagement and retention.

Customer 142

Customer Customer Acquisition Key Performance Indicator Customer Journey 142

Hubspot Marketing

APRIL 7, 2025

Take, for example, administrative tasks like insurance verification, prior authorizations, and claims processing, which health systems say require 70,000 calls per month. Think about the overall customer experiences what are your biggest frictions, and whats impacting your bottom line the most? Define objectives.

Customer 62

Customer Real Estate Customer Acquisition Energy 62

Businesses Grow

JANUARY 9, 2023

Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. Our customers are literally longing to belong. Mental health is a massive, complex problem, and I know that. Community fills a deep psychological need and also provides a physical health benefit.

Health 142

Health Marketing Marketers B2C 142

Litmus

SEPTEMBER 25, 2024

Make the appointment process seamless and encourage loyalty with personalized follow-ups and helpful health tips. By focusing on retention as a key metric, you can align your lifecycle email strategy to foster deeper customer relationships, leading to higher lifetime value and stronger loyalty.

Management 96

Management Marketing Marketers CRM 96

Use Insider

SEPTEMBER 13, 2024

Reporting: Access advanced reports to analyze subscriber health, email performance, and deliverability insights. Segmentation: Utilize over 120 rules and attributes to precisely target users, including predictive segments for top performers. Start with open rates to gauge how many recipients are engaging with your emails.

Customer 52

Customer CRM User-Generated Transform 52

Martech

OCTOBER 9, 2024

Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition Shared metrics: A common ground for success To create alignment, focus on shared metrics like pipeline growth and conversion rates. Regular joint meetings to review campaign updates, lead quality and sales pipeline health are key.

CRM 119

CRM Customer Acquisition Communications Marketing 119

Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. The emotions you want to evoke in your audience: In this case, it was love.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. This, coupled with an exceptional customer experience, ultimately drives customer acquisition and retention to fuel your business growth.

Branding 139

Branding Health Customer loyalty User-Generated 139

Hootsuite

SEPTEMBER 29, 2020

Business conversions (such as customer acquisition or lead generation). Customer experience and loyalty. Use them to gauge the overall health of your social presence, measure yourself against competitors, and determine what content is resonating with your audience. Brand awareness or perception. Employee trust.

Health 145

Health Social Media Marketing Analytics Digital Marketing 145

Martech

MARCH 1, 2024

Dig deeper: Humanizing B2B: The key to better customer experience 3. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention. Cross-selling : Offering customers related or complementary products.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Marketing Insider Group

JUNE 10, 2024

Define Key Metrics: The key metrics you select will define the customer data you track. For instance, conversion and churn rates provide valuable insights into your business’s health and performance by showing how many visitors are buying and how many are leaving without a sale.

Analytics 126

Analytics Product Transform Customer Journey 126

Marketing Insider Group

NOVEMBER 22, 2021

Their Health Essentials series tripled its earned revenue between 2016-2019 and now serves as a key driver of new patient acquisition. Learn the art of content acquisition. Self-sustain by driving multiple revenue lines. Focus on marketing goals, but bake in additional plans for direct revenue with content.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Hubspot Marketing

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Next, lets explore how you can create a strong relationship marketing strategy for your own business.

Food 145

Food Customer loyalty Marketing Marketers 145

Vertical Response

JUNE 16, 2024

By analyzing engagement metrics and patterns in user-generated content, community managers can gauge the health and vitality of their digital communities. Metrics such as: customer acquisition support query deflection retention revenue are critical for understanding the community’s contribution to the company’s bottom line.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Martech

JUNE 12, 2024

To cross-sell, a fintech company could offer a free financial health checkup tool to generate a report identifying potential areas for improvement and cost-saving opportunities. How will you use your martech stack and knowledge of prospect behavior to drive new revenue from customer audiences?

Customer 114

Customer Education Customer Acquisition User-Generated 114

Neil Patel

SEPTEMBER 8, 2021

In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. Founded by a grocer, Mable focuses on local, emerging brands committed to health and wellness.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Adobe Experience Cloud Blog

JANUARY 20, 2017

To kick off an ABM strategy to support new customer acquisition, you should identify companies that use the specific marketing automation software and also meet other benchmarks that define your ideal customer profile (revenue, number of employees in a particular department, etc.). ABM is all about influence.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketing Marketers 116

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 126

Email Marketing Customer Acquisition PR Health 126

Martech

JUNE 28, 2024

Brands with first-party data can also feed customer data into those models to understand the impact on new customer acquisition. Monitoring trends in share of search can provide early signals of changing consumer preference and brand health, offering marketers a proactive tool to refine campaigns quickly.

Branding 123

Branding Key Performance Indicator Marketing Marketers 123

Hubspot Marketing

SEPTEMBER 29, 2022

These KPIs usually track the overall health and performance of the organization. They are often called health metrics as they tell you how the company is doing to meet an objective that's already set. Lifetime Value of a Customer (LTV). Customer Acquisition Cost (CAC). However, they differ in intention.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Neil Patel

MAY 28, 2021

Here’s an example of a listing on Yelp for the Atlanta Breakfast Club : As you can see, there’s crucial business information, such as links to reviews, health and safety measures, website links, and contact info. This information will help you attract local customers or tourists researching breakfast restaurants in the area.

SEO 145

SEO Shipping Food Retail 145

SocialPilot

DECEMBER 10, 2024

It helps you keep track of your brands health. The AI-powered review insights also help you dive deep into customer experiences, making your strategy more informed and responsive. The translation feature is a standout, allowing you to engage with global customers and understand their feedback in any language.

Management 75

Management Non-Profit User-Generated Price 75

Rock Content

AUGUST 17, 2020

If you are converting more with the same budget and visibility, that means you are having a hugely positive impact on the companies’ financial health. Customer Acquisition Cost (CAC) is an indicator that shows how much the marketing department has to spend to convert each new sale. Lowers your CAC.

Customer 111

Customer Customer loyalty Customer Acquisition Health 111

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 103

Email Marketing Customer Acquisition PR Health 103

Lusha

NOVEMBER 18, 2024

They: Manage marketing automation workflows Track campaign performance Analyze data to optimize marketing ROI Work closely with the sales team to ensure marketing efforts generate high-quality leads Customer Success Operations Specialists: These professionals focus on keeping customers happy and loyal.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40