Rock Content

SEPTEMBER 20, 2023

Create a Roadmap for the Buyer’s Journey With inbound marketing , you first understand your target audience and then create your strategy to meet customer needs along the buyer’s journey. The most common metrics to track include: Customer acquisition costs. Customer lifetime value. Conversion rates.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Take Engagio (now part of Demandbase ), who manufactured individual bobblehead models of the relevant leaders at key accounts as part of their ABM strategy.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Duct Tape Marketing

OCTOBER 17, 2018

The software companies were by and large great marketers and the non software companies … and these are not trivialized companies, these are sizable companies. They were doing in manufacturing or medical devices or professional services, many other fields doing almost no marketing.

Non-Profit 71

Non-Profit Direct Mail Marketing Marketers 71

CXL

JUNE 2, 2020

A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” The marketing classic Differentiate or Die offers ideas for eight types of differentiation (commentary provided by me): 1. The customer experience is how customers perceive their interactions with your company.

Price 135

Price Manufacturing Email Marketing Branding 135