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Action Stage The lead becomes a customer They buy your product or sign up for your service Keep providing great service to turn them into loyal customers who recommend you. How to Get More Leads There are two main ways to get more leads: inboundmarketing and outbound marketing.
CustomerAcquisition Cost (CAC): Let’s discuss the bottom line. CAC is the cost of reeling in a new customer. By monitoring this, you can determine whether your inbound strategy is cost-effective and find ways to trim expenses. ROI measures the overall return on your inboundmarketing investment.
Understanding this process helps you figure out where to focus your marketing efforts to guide customers toward buying. Inbound vs. Outbound Marketing Strategies InboundMarketing : This approach attracts customers by creating helpful content that addresses their problems and interests.
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