illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

SEPTEMBER 11, 2023

Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. This effect is also what HubSpot calls inbound marketing : “Once you attain enough customers and delight them, they can keep your flywheel spinning by promoting your organization and bringing new customers to you.

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Leveraging Influencer Marketing Another crucial cog in the wheel of hotel social media marketing is the role of influencers.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Marketing Insider Group

FEBRUARY 3, 2022

They identify the demographics of their target audience, they give them a silly name like “Millennial Mary.”. But if you work for a larger company you may need some more enterprise solutions like Optimizely for Digital Experience and Website optimizations, or Paladin Software for managing your influencer marketing.

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. No matter who your target demographic is, you are sure to find them through Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products.

Gen Z 128

Gen Z Marketers Marketing User-Generated 128

Backlinko

MAY 14, 2024

This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time. These are influencers with 1,000 to 100,000 followers.

PR 113

PR Customer loyalty User-Generated SEO 113