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Whether your focus is revenue growth, customeracquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?
Author: Shyna Zhang As an enterprise productmarketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. This sort of proactive air cover establishes a common definition of marketing success defined by keyperformanceindicators (KPIs).
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