Remove Customer Acquisition Remove Key Performance Indicator Remove Shoppers
article thumbnail

The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

In summer of 2024, retailer Forever 21 had to respond to outrage from consumers over what they felt was a substandard experience for shoppers with larger body types. Doing a better job of serving a broader consumer base leads to higher customer acquisition and retention rates.

article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

CXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 CRO metrics to track conversion rate optimization performance

Unbounce

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Customer acquisition cost (CAC) Customer acquisition cost is similar to CPA but broader.

article thumbnail

Personalized marketing: What it is, benefits & real-life examples

Use Insider

Thanks to Architect, Slazenger’s team was able to engage shoppers with personalized messaging about products they’d shown interest in. Slazenger’s team was able to lean on the power of AI and customer data to deliver the right cart abandonments messages to the right customer segments at the right times across web push, email, and SMS.