This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest whitepaper from Winterberry Group and the United States Postal Service.
While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking keyperformanceindicators (KPIs) that directly tie to business outcomes. Consider your marketing metrics as a pyramid.
However, you can benefit from identifying keyperformanceindicators (KPIs) that can provide you with relevant information. Examples of lead magnets include whitepapers, e-books, checklists, free trials, webinars, or discount codes. Also, focus on ways to provide excellent customer service.
You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, whitepapers, and other content for your website.
It’s a person or company that has indicated some level of interest in your product or service. This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. This could include downloading a whitepaper, attending a webinar, or requesting a demo.
Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated keyperformanceindicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic).
Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. CAC is the average amount of money you spend to get a new customer. These are numbers that show your progress and help you make smart decisions.
Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. But your work continues.
Imagine knowing which companies are: Visiting your website Reading your blog posts Downloading your whitepapers Engaging with your social media content Searching for keywords related to your offerings With this information, you can prioritize your outreach efforts, focusing on leads that are already interested and more likely to convert.
ABM isn’t just about marketing; it’s about transforming your entire customeracquisition and relationship-building process. Shared Metrics: Define keyperformanceindicators (KPIs) that both teams agree on. This might include blog posts, whitepapers, webinars, case studies, and personalized emails.
This could include: Blog posts Whitepapers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers. KeyPerformanceIndicators (KPIs) KPIs are numbers that help you track how well your prospecting activities are working.
Like whitepapers and case studies. Set up tracking and analytics, closely monitor your keyperformanceindicators (KPIs), and use that data to optimize your marketing strategy continually. Monitor KPIs and Marketing Metrics Measure your performance with KPIs and metrics aligned with your business goals.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content