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This is why it’s so important to get the basics of marketsegmentation down. From identifying target segments with demographic data to pricing strategy to marketing automation, your marketsegmentation process will be the back bone of your entire marketing strategy. What is marketsegmentation?
New customeracquisition channels. Tracking where retail is going lets you: Branch out into new marketsegments. Launch new sales and marketing channels. Provide new experiences for your customers. To justify that investment, you need strong signals from the market. Self-serve commerce. Automations.
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