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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy. Enter, Marketing Automation. Marketing: Redux.

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What is CRM and how does it support marketing?

Martech

To keep up with the demand for good experiences, these organizations use CRM systems to improve communication with customers, ensuring satisfaction levels remain high. They can also assist with logistics and transportation of equipment. Brands may have too few staff members available to handle the needs of a growing customer base.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Email marketing automation, Jessica says, can “bring that ship of people to your great content, with the goal of them spending time with you, getting to know you better, and maybe moving down that funnel.”. You may think they only serve a logistical need (e.g., The lesson? Aim high with your welcome emails.