Remove Customer Acquisition Remove Management Remove Manufacturing
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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. Another report found that B2B industries like manufacturing have a 67% customer retention rate. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

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7 Best BrightLocal Alternatives for Reputation Management (2025)

SocialPilot

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. Great question! Answering “What is BTL marketing?”

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Why marketers should focus on growth loops, not funnels

Martech

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. With this business model, the first B (manufacturing company) does not know the C (end-user, consumer).

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process.

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How B2B CMOs use CX to thrive amid economic uncertainty

Martech

Moreover, CEOs and other senior business stakeholders revealed that they want CMOs to renew their focus on customer acquisition, retention and engagement. How can marketing leaders respond as both intense customer competition among brands and internal pressures pile up? Take the following B2B manufacturing example.

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How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees. We saw an increase in our new customer acquisition rate.

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