Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Marketing Strategy 83

Marketing Strategy Customer Acquisition Marketing Marketers 83

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Customer Marketing 132

Customer Marketing Marketing Strategy Customer Customer loyalty 132

The CMO Survey

SEPTEMBER 27, 2023

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Diversity, Equity, and Inclusion in Marketing Drops Off: Marketing leaders report growth in DE&I spend slowing to 2.3% of marketing budgets. growth last year to 9.7%. increase.

CMO 288

CMO Transform Customer Acquisition B2C 288

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Dig deeper: Did martech break B2B marketing?

Pharmaceutical 130

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 130

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Enhancing lead scoring and customer acquisition. Dig deeper: Why you should add predictive modeling to your marketing mix 3. More effective customer acquisition strategies.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Martech

OCTOBER 14, 2024

Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives.

Key Performance Indicator 111

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 111

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? Increased revenue with lower costs.

Transform 138

Transform CMO Marketing Marketers 138

Search Engine Land

AUGUST 7, 2024

.” Dig deeper: Meta Ads for ecommerce: 7 things to test and iterate Campaign structures for better performance Basic setup : Include first-party data and customer lists; be cautious with new customer acquisition settings. Meaning your customer list from Klaviyo, from your email list, upload those and your targeting.

eCommerce 87

eCommerce Non-Profit Customer Acquisition Advertising 87

Orbit Media Studios

JANUARY 26, 2022

You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking. Re-focus your marketing efforts on that ideal audience. Try New Innovative Strategies.

Marketing Strategy 64

Marketing Strategy Key Performance Indicator Marketing Marketers 64

Martech

SEPTEMBER 4, 2024

The power of these tools is in understanding these attributes and preferences down to a personal level, allowing for an incredible amount of customization. My company spent over 16 years learning about and serving this customer demographic. Interactive polls about favorite vehicle features. Processing.

Analytics 114

Analytics Customer Acquisition Education Communications 114

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. All SaaS companies understand this.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Sample goals: Achieve a 90% customer satisfaction score (CSAT). Increase regional sales pipeline by 20%.

User-Generated 62

User-Generated CRM Customer Acquisition Partner Marketing 62

Martech

MARCH 1, 2024

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. They have also been trained in concepts like customer management, LTV and the financial value of loyalty.

Gen Z 130

Gen Z Pharmaceutical Customer Acquisition Marketing 130

Hubspot Marketing

JULY 22, 2022

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

Customer Acquisition 120

Customer Acquisition Direct Mail User-Generated Influencer Marketing 120

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches.

Transform 110

Transform Customer Customer Acquisition Finance 110

Search Engine Land

JULY 17, 2023

Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation. It helps you make informed decisions and optimize your marketing strategies for better business outcomes. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 92

SEO Customer Acquisition Transform Affiliate Marketing 92

Base.ai

SEPTEMBER 3, 2024

The Evolving Role of Customer Marketing Customer marketing has evolved significantly in recent years, transitioning from a support role to a strategic function that directly impacts revenue and growth. To do this, customer marketers must adopt a data-driven approach, focusing on metrics that matter to senior executives.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated Inbound Marketing CRM 79

Marketing Insider Group

JUNE 25, 2024

This guide will help you determine which MarTech tools will work for your company so you can make informed choices that drive your marketing strategy forward. Quick Takeaways Finding the right MarTech tools to implement can aid your marketing efforts. You’ll need to determine which tools fit your company.

Key Performance Indicator 94

Key Performance Indicator Customer Acquisition Analytics CRM 94

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Widen: Online courses bring higher customer retention rate. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 106

Education Marketing Strategy Branding Energy 106

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy. Oh, and your unsubscribe rates will decrease.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

APRIL 4, 2018

This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. Onboarding is a critical stage for new customers.

Customer Acquisition 134

Customer Acquisition Thought Leadership Marketing Marketers 134

Marketing Insider Group

AUGUST 5, 2024

Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend.

Transform 112

Transform Analytics Customer Acquisition User-Generated 112

Martech

JUNE 1, 2022

Do you have a team of in-house marketers proficient in developing the kind of content you seek, or would you need to hire external resources? Further, using the right content management tools to produce effective content is key. You need to track the metrics of your content or campaign using content management tools.

Customer Acquisition 112

Customer Acquisition Analytics Customer loyalty Customer 112

SMA Marketing

JANUARY 11, 2024

CMS The first one we will look at is CMS, which stands for content management system. A content management system is what it sounds like. It’s a system that manages your content, like WordPress. You put in blog posts and website pages and can access and manage your content without messing with any website code.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Sachs Marketing Group

JANUARY 5, 2024

Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. PPC ads appear above organic search results, granting immediate visibility and a higher chance of attracting potential customers. Related: What is PPC Campaign Management?

Advertisers 91

Advertisers Advertising Customer Acquisition User-Generated 91

Search Engine Land

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Fortunately, brands have a huge advantage—their existing relationship with customers. And it is not just traditional ad spending. Digital media costs will soar.

Branding 72

Branding Transform Customer Acquisition Customer loyalty 72

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Fortunately, brands have a huge advantage—their existing relationship with customers. And it is not just traditional ad spending. Digital media costs will soar.

Branding 70

Branding Transform Customer Acquisition Customer loyalty 70

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Let’s explore some key ways AI can revolutionize marketing strategies: Personalization. Dig deeper: How much does acquiring a customer cost?

Customer 84

Customer Customer Journey Customer Acquisition Advertising 84

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. Can sales and marketing work together to identify our target accounts? For a deeper dive into what those questions mean, and profiles of leading ABM vendors, download our new ABM marketing intelligence report here. Account-based marketing: A snapshot.

Direct Mail 106

Direct Mail Customer Acquisition CRM Analytics 106

Vertical Response

JUNE 23, 2024

Discovering this group guides your marketing strategies and saves you from futile spending. Understanding the Concept of Target Audience A target audience is a specific group characterized by behavior and specific demographics, which is narrower than the target market representing the general consumer base a company aims to sell to.

Gen Z 74

Gen Z Customer Acquisition Market Research Analytics 74

Martech

MARCH 4, 2024

Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies.

Customer Journey 106

Customer Journey Customer Marketing Automation Platform Manufacturing 106

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

Customer Acquisition 111

Customer Acquisition Customer Key Performance Indicator Transform 111

Rock Content

APRIL 8, 2023

It’s up to your company and higher-level management to train sales representatives in the best techniques to land sales and convert prospects into clients. With so much content, it’s vital to have a place where your marketing materials are easily accessible to sales representatives.

Logistics 98

Logistics CRM Customer Acquisition Marketing Strategy 98