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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

Drawbacks and roadblocks Kai Blum, international SEO manager at Intuit Mailchimp, says: “Marketing at large organizations can be pretty siloed; often, every channel has a different team. Since the beginning of the year, we’ve tripled our YouTube following and YouTube has been a significant driver of new customer acquisition for us.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. A screenshot of HubSpot’s marketing automation platform (via HubSpot).