Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 107

Customer Acquisition Customer CRM Pharmaceutical 107

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Pharmaceutical 128

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 128

Martech

MARCH 1, 2024

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketers 128

Neil Patel

SEPTEMBER 8, 2021

In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Search Engine Land

JUNE 27, 2024

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Google Ads remains one of the most powerful platforms for reaching potential customers. Weapons and explosives.

Pharmaceutical 93

Pharmaceutical Law Advertising Advertisers 93

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Bid management Performance Max uses Smart Bidding to set cost-per-click (CPC) bids, which effectively means that advertisers have two options when it comes to bid strategies: Maximize Conversions with an optional CPA target.

eCommerce 132

eCommerce Retail Pharmaceutical User-Generated 132

Martech

DECEMBER 14, 2023

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. They offer a CRM solution to healthcare institutions and pharmaceutical companies.

Pharmaceutical 86

Pharmaceutical CRM Customer Acquisition Communications 86