Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. “For

Transform 92

Transform Manufacturing Customer Acquisition Marketers 92

Martech

MARCH 1, 2024

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. Unsurprisingly, they differ dramatically from best practices in consumer retention marketing.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketers 129

Martech

APRIL 22, 2022

Examples of artificial intelligence in marketing. Many companies across all industries are implementing unique AI marketing strategies. Botco.ai, an automated, AI-powered conversational marketing platform, made the seemingly impossible possible. Learn more about AI marketing. Here are some common examples.

Transform 145

Transform Marketers Marketing Analytics 145

Tiecas

MARCH 4, 2025

Sales and marketing alignment for manufacturers is critical to improving lead conversions in complex B2B industrial sales. Yet, many manufacturers struggle with siloed teams, misaligned goals, and ineffective communication. Download their Sales & Marketing Alignment […]

Manufacturing 40

Manufacturing Customer Acquisition Communications Marketers 40

Martech

MARCH 4, 2024

Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies.

Customer Journey 105

Customer Journey Customer Manufacturing Marketing Automation Platform 105

Neil Patel

APRIL 30, 2021

Do MOQs only work for manufacturers or wholesalers? You can apply MOQ strategies in direct to customer circumstances as well. As a manufacturer and seller, there are many benefits to switching to an MOQ business model to boost your bottom line. Do you think minimum order quantity is a good business strategy?

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe. Let’s find out.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant.

Manufacturing 75

Manufacturing Transform Marketers Marketing 75

Businesses Grow

AUGUST 14, 2023

Moderate marketing efforts by bicycle manufacturers and retailers. Increased marketing and awareness campaigns by bicycle manufacturers and environmental organizations. Andrew used Google Bard and asked: (insert website link here) Based on the link above, what is this company’s target market?

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98

Businesses Grow

OCTOBER 23, 2023

Often, it’s challenging to specifically attribute the impact of blog posts or an email campaign on customer acquisition, but in general, you should be able to track your current marketing budget, divide it by the number of new customers you’ve brought in, and determine your customer acquisition cost.

Customer Acquisition 68

Customer Acquisition Direct Mail Marketers Marketing 68

Vertical Response

MAY 3, 2024

It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers. This strategy can be your magic wand, capable of transforming your business’s revenue patterns. It’s often more potent in driving business growth than customer acquisition.

Price 105

Price Shipping Promotion Customer Acquisition 105

CXL

JULY 21, 2022

Multichannel marketing focuses on quantity, giving customers more options to use. Omnichannel focuses on quality, creating marketing campaigns based on customer interests. How to create an omnichannel marketing strategy. 7 omnichannel marketing examples you can learn from. High visibility.

Customer 99

Customer Customer Journey Non-Profit Marketers 99

CXL

JUNE 2, 2022

These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success. via 6sense ].

eBook 83

eBook Marketers Marketing Inbound Marketing 83

Pam Didner

JULY 9, 2019

and specializes in lead generation and customer acquisition using LinkedIn. Here is our approach: Clearly articulate my Ideal Customer Profile (ICP). Identify and map Ideal Customer Profile, their pain points and challenges to my offerings. I didn’t respond to his email right away, but I liked the content he shared.

Manufacturing 47

Manufacturing Customer Acquisition Digital Marketing Content Marketing 47

Use Insider

APRIL 17, 2023

This ensured that our users started returning back more frequently, and this led to an increase in Customer Lifetime Value (CLTV).” Reduced customer acquisition costs Personalization helps reduce customer acquisition costs by targeting specific customer segments with customized content and offers.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Use Insider

NOVEMBER 8, 2023

1 Data aggregation and unified customer profiles In order to execute any personalized marketing strategy, you need to know: Who your customers are. Adidas designs and manufactures shoes, clothing, and sporting accessories for men and women worldwide. Credit card applications increased by 192%.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketers 52

Econsultancy

DECEMBER 13, 2021

Data from the study has shown that, regardless of company size and/or industry, no single organisation has escaped the need to drastically cut marketing budgets as a result of Covid-19. This optimism can only be a good thing for brands and marketers as they prepare for recovery following a devastating year for many crucial industries.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Basic rules-based chatbots follow a set of instructions based on customer responses. What are chatbots?

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Martech

FEBRUARY 25, 2022

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview.

Marketing Automation Platform 115

Marketing Automation Platform Manufacturing CRM B2C 115