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Orchestrating empathy where your funnel falls short

Martech

It’s a manufacturing mindset applied to human behavior, but humans are messier than that. Today’s customers hop between devices, research obsessively, ask friends for opinions, change their minds, circle back and make decisions based on factors your funnel never accounted for.

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Growth marketing — the campaigns that you need to know

Hubspot Marketing

This midstream adjustment improved referral signups by 45% and kicked off a cycle of sustained growth while lowering customer acquisition costs. It transformed cold outreach into sustainable inbound growth.” The key decision was treating outreach as collaboration, not sales.

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Stop the Shotgun Marketing Approach! Let a B2B Industrial Marketing Agency Build Your Strategic Roadmap to Success

Tiecas

What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver? Your vision can transform into reality with a well-thought-out strategic roadmap and a detailed plan of action for implementation. So, why should a roadmap be your first step?

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Ready to dive into a perspective you won’t find anywhere else?

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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

These firms are harnessing the skills of data scientists and abundant data about their online prospects and customers to optimize the customer experience, with the goal of driving revenues and profitability. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention.

CMO
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Why we care about B2B marketing: A guide for marketers

Martech

Yet, as we’ve seen over the past few years, a combination of societal factors has transformed the ways B2B marketing engages with customers. It enables B2B vendors to provide remote assistance to their clients, create immersive training programs, and get involved in the production process right from the manufacturing stage.

B2C
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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers. This strategy can be your magic wand, capable of transforming your business’s revenue patterns. It’s often more potent in driving business growth than customer acquisition.