What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
Hubspot Marketing
NOVEMBER 14, 2024
The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who? BTL campaigns often run on shorter operational timelines.
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