Remove Customer Acquisition Remove Market Research Remove Promotion
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NPS: What is a Net Promoter Score and Why Should You Care?

Hootsuite

Keeping your finger on the pulse of how your customers are feeling and how loyal they are to your brand is key to keeping the lights on for your business. That’s where a Net Promoter Score, also called an NPS score, can help. The biggest benefit of the NPS is that it’s been shown to increase customer retention.

Promotion 130
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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. What clicks with prospects?

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AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Hubspot Marketing

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. While it doesn’t cross-reference your customer data, it tells you if there are any usability issues that could block leads from converting.

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How to create a product differentiation strategy

Welcome Software

Competitive intelligence Tools like Sprout Social and Klue provide insights into competitors' strategies, market positioning, and performance metrics. Product analytics tools play a vital role here by providing insights into user behavior, feature adoption rates, and customer retention levels.

Product 52
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12 Essential Media Planning Tools

Hubspot Marketing

Your customers are consuming messages in more ways than ever before -- online, in publications, on TV, the radio, and on their phones.to To feel confident promoting media on a specific platform, media planners need to know who is on each channel, in addition to understanding their target audience. name a few. It has an average of 3.1

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8 Tips for a Brand Awareness Campaign

Neil Patel

You’re trying to ensure your ideal customers have the right impression of your brand. You’re trying to promote your unique selling point (USP) and what makes your business stand out from the competition. Sure, you can’t tell people what to think, but you can certainly promote your brand in a way that nurtures positive associations.

Branding 145
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Data Management’s Impact on Email and Lifecycle Success

Litmus

Collecting information on customer behavior and interactions helps you personalize lifecycle marketing without buying data or relying on outside information. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor.

CRM 85