What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
Hubspot Marketing
NOVEMBER 14, 2024
The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. I’ve seen marketing teams run with generic copy from other campaigns and call it a day. BTL marketing helps you identify what to scale ,” she said. What scares them away?
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