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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? The more you understand your ideal customers, the better you can tailor your content and messaging to resonate with them. Yeah, nobody likes those.

CRM 52
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Important Marketing Terms You Should Know

Exposure Ninja

Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically.

PR 52