Remove Customer Acquisition Remove Market Segmentation Remove Marketing
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How to use AI to find and prioritize untapped market segments

Martech

Im using the STP framework Segmenting, Targeting and Positioning as a starting point. If you already have defined market segments, thats great. If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. You are ready to dive into this tutorial.

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Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition?

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Google’s Ads Data Hub: What you need to know

Search Engine Land

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

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How to Perform a Competitor Analysis (with Examples and Template)

Buffer Marketing

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. Technology Customers & awareness 3.1. Content Marketing 4.6.

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Market segmentation: a complete guide

Welcome Software

This is why it’s so important to get the basics of market segmentation down. From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy. What is market segmentation?

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way.

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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). When I presented the summary to the customer, she said it was right on target. Let’s find out.