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How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.

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How to Develop a Customer Acquisition Strategy That Works for You

Marketing Insider Group

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. Faster conversion rates.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Market trend analysis: Analyze market data and trends to identify emerging opportunities and threats. Use data to stay ahead of competitors and adapt marketing strategies accordingly. What are four key goals for using data analytics to improve customer acquisition for my insurance company? Understood?

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AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Hubspot Marketing

Automate A/B tests in your customer acquisition funnel. If there is one thing I’ve learned during my marketing career, it is that effective marketing is all about testing. These AI conversion rate optimization tools let you forecast user behavior — or even market trends. Use predictive analytics tools.

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them. It’s easier and cheaper to keep current customers happy than to acquire new ones. Don’t worry.