Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. Faster conversion rates.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Use data to stay ahead of competitors and adapt marketing strategies accordingly. Understood?

Customer Acquisition 106

Customer Acquisition Analytics Customer Key Performance Indicator 106

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 135

Inbound Marketing Whitepaper Real Estate Non-Profit 135

Martech

MARCH 1, 2024

Google’s decision to phase out third-party cookies follows a larger market trend — Safari and Firefox deprecated cookies years ago — driven by consumer privacy concerns and mounting regulations. Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process.

Customer Acquisition 119

Customer Acquisition Advertisers Advertising Customer 119

Marketing Insider Group

JUNE 25, 2024

Analytics and Data Management: These tools collect and analyze data from various sources, providing valuable insights into campaign performance, customer preferences, and market trends. We’re seeing increasing use of AI and machine learning, too, which help predict customer behavior and personalize marketing efforts.

Key Performance Indicator 105

Key Performance Indicator Customer Acquisition Analytics CRM 105

Vertical Response

JUNE 23, 2024

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles. Why is personalization important in marketing?

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Lusha

NOVEMBER 18, 2024

These could include: Revenue growth rate Customer acquisition cost (CAC) Customer lifetime value (CLTV) Sales cycle length Lead conversion rate Customer satisfaction scores By tracking these KPIs, you can measure the effectiveness of your RevOps efforts and spot areas for improvement.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40