Remove Customer Acquisition Remove Market Trends Remove Whitepaper
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How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

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Measuring What Matters: Optimizing Your Marketing Performance Metrics

Lynton Web

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Achievable : Set ambitious but realistic targets based on historical performance, available resources, and market conditions.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

A study from Forbes found that 49% of companies are unhappy with their current marketing technology’s ability to support their customer acquisition goals (I could only guess that the other 51% lied in the survey). Your prospective customers are out there looking for resources; you can get to be their number one resource.

Transform 134
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How to calculate the ROI of interactive content

Rock Content

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. According to Jonny Rose , this is a marketing trend for years to come. There’s no rule for it.

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52
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What Is a Sales Strategy? Playbook and Templates for Success

Lusha

Sales teams that use data gain a big advantage in: Understanding their customers Identifying opportunities Making informed decisions Data can provide valuable insights into: Customer behavior: What are your customers’ pain points? Market trends: What are the latest developments in your industry?

CRM 40