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Customeracquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customeracquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customeracquisition by building brand trust, an important motivator of purchase decisions.
The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.
For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Achievable : Set ambitious but realistic targets based on historical performance, available resources, and market conditions.
A study from Forbes found that 49% of companies are unhappy with their current marketing technology’s ability to support their customeracquisition goals (I could only guess that the other 51% lied in the survey). Your prospective customers are out there looking for resources; you can get to be their number one resource.
The most used are: infographics ; quizzes ; ebooks ; whitepapers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. According to Jonny Rose , this is a marketingtrend for years to come. There’s no rule for it.
Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.
Sales teams that use data gain a big advantage in: Understanding their customers Identifying opportunities Making informed decisions Data can provide valuable insights into: Customer behavior: What are your customers’ pain points? Markettrends: What are the latest developments in your industry?
Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. CAC is the average amount of money you spend to get a new customer. This helps you tailor your marketing.
Key Parts of Inbound Sales Content Marketing: This means creating and sharing useful, informative content that addresses your target audience’s problems and interests. These numbers give crucial insights into sales performance, the cost of acquiring new customers, and overall revenue generation.
Two thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customeracquisition, email is 40X more effective than Facebook and Twitter combined. Perhaps the best reason to use email marketing is that you own the channel. Whitepaper. Infographic.
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