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While the sales team is the primary user of these tools, connecting marketing to how theyre used, tracked and optimized can lead to even better outcomes. Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketingautomationplatform apply.
Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. Next, establish key performance indicators (KPIs) to track your progress. Automation can play a big role in streamlining your RevOps processes.
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