Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Anticipating customer behavior to drive personalization. Faster conversion rates.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

JANUARY 31, 2024

These might include priorities such as: Improving how you target customers. Predicting customer behavior more accurately or measurably. Maximizing customer acquisition efficiency and LTV. Incorporate predictive modeling into your strategy in 2024 Using predictive modeling right can help transform campaigns.

Marketing Mix 132

Marketing Mix Transform Analytics Customer Acquisition 132

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Bannerflow

APRIL 6, 2023

For example, is it more beneficial to focus on building brand awareness and increasing the number of potential customers using your products and services or is it more important to focus on retention and customer success to reduce churn. The post Top Challenges and Focus Areas for Marketers in 2023 appeared first on Bannerflow.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68