Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who? BTL campaigns often run on shorter operational timelines.

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

The Marketing Operations Leader

SEPTEMBER 10, 2024

7 Steps to Creating and Executing a Great Marketing Plan Master marketing planning with our 7-step blueprint Every year, marketers face the same challenge—not AI, not ROI, but planning. Strategic planning, scenario planning, campaign planning. Now apply this to B2B marketing.

Customer Acquisition 130

Customer Acquisition Marketing Marketers Marketing Plan 130

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Referral: Finally, happy customers tend to spread the word.

Price 117

Price Marketing Marketers User-Generated 117

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Buffer Marketing

MARCH 5, 2025

Are you focusing on customer acquisition? Or do you want to retain existing customers? ” Even after you’ve added multiple platforms to your social media marketing plan, bake repurposing into your social strategy. How do you set social media goals ?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Marketing Insider Group

SEPTEMBER 28, 2021

The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Digital marketing challenges are both internal and external. Key Takeaways.

Digital Marketing 137

Digital Marketing Customer Acquisition Thought Leadership Marketing 137

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO 88

CMO Customer Journey Transform User-Generated 88

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customer acquisition. Asia Pacific. Product management. Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition 134

Customer Acquisition User-Generated Marketing Marketers 134

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertising 129

Martech

DECEMBER 21, 2022

Customer acquisition is by far the top goal for media investments in the coming year (61%). These goals all explain why the three things marketers plan to focus most on in 2023 are: Cross-platform measurement — 55%. Among category channels, B2B (20.8% Source: IAB 2023 Outlook Survey.

Customer Acquisition 98

Customer Acquisition Retail Marketing Marketers 98

Adobe Experience Cloud Blog

AUGUST 17, 2012

The key is to work together with both your customers and other members of your organization to craft a holistic view of what tactics and channels you should be leveraging. Initiate conversations directly with customers, coordinate with your internal teams, and test different combinations of content and channels to determine what works best.

Direct Mail 108

Direct Mail Customer Acquisition Marketing Marketers 108

Rock Content

JANUARY 20, 2021

When we look back to the past and see how marketing and sales used to work , we see a clear distinction between both. A marketing plan was a lot more focused on visibility, employing media to make a brand well-known. With a unified plan, marketing can understand sales’ needs better. What is a sales machine?

Customer Acquisition 122

Customer Acquisition Communications CRM Digital Marketing 122

Sprout Social

APRIL 29, 2021

Marketing is a linchpin for revenue and our overall business strategy. But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketing 144

Martech

APRIL 19, 2023

Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does. Bad technology choices will impact marketing performance. They do, however, need to understand the following: What’s in their marketing technology stack.

CMO 125

CMO Customer Acquisition Transform User-Generated 125

Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. Check out these content marketing planning templates to get started.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Marketing Insider Group

SEPTEMBER 2, 2020

Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Wasting Resources on Unutilized Platforms.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Martech

DECEMBER 12, 2023

It focuses on optimizing owned assets through a blend of consumer data and a robust content marketing plan. Owned content can improve ROI and lower customer acquisition costs while improving competitive visibility and market share. can unlock maximum impact.

Branding 119

Branding Customer Acquisition Law eBook 119

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sachs Marketing Group

AUGUST 8, 2022

On the bright side, we know homeowners intend to continue spending more on home improvement coming out of the crisis, meaning now is the perfect time to capitalize on a potentially growing market and invest in customer acquisition. .

Customer 122

Customer Marketing Marketers SEO 122

Marketing Insider Group

FEBRUARY 3, 2022

This keeps all functions of your company and your marketing team focused on achieving your goals: reaching, converting and retaining profitable customers. Marketing Strategy vs Marketing plan. Marketing strategy and marketing plan are not the same thing. I suggest looking at 5 steps: Planning.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Martech

FEBRUARY 22, 2022

Enabling excellent customer experiences will act as a huge differentiator for your brand, helping with customer acquisition, brand loyalty, and customer retention. Here are some of the most important benefits of improved customer experience. Word of mouth marketing is key to organic growth. Greater profits.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Hubspot Marketing

NOVEMBER 1, 2022

A few other metrics Izsak-Tseng suggest marketing leaders focus on include: Conversion of total pipeline to revenue : To track how marketing-sourced pipe is performing against pipe sourced by outbound efforts. Since marketing-sourced pipeline is inbound, the conversion to revenue should be consistent and strong.

Key Performance Indicator 129

Key Performance Indicator Customer Acquisition Marketing Marketers 129

Adobe Experience Cloud Blog

MAY 22, 2015

Considering that most of these ideas bloomed at an early stage start-up, they faced three key challenges: 1) Consistent customer acquisition. 3) Customer growth. That’s when Dropbox (a SaaS product) made news by using referral marketing to scale its business. 2) Retention. 3) Social Referral Technique.

Affiliate Marketing 134

Affiliate Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

NOVEMBER 3, 2020

There’s no point in dumping resources and budget into creating content for your existing customers if they never see it. So you need to make sure your retention marketing plan includes a strategy for content distribution and promotion.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Neil Patel

APRIL 12, 2021

Marketing Plan. Your marketing plan should include your marketing budget, overall marketing strategy, and plan for tracking metrics. Lifetime value (LTV): LTV is how much you earn from the average customer over their membership’s lifetime. It could be a few months before you can work this out.

Shipping 123

Shipping Price Logistics Customer Acquisition 123

Neil Patel

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success.

Key Performance Indicator 132

Key Performance Indicator Advertising Advertisers Customer Acquisition 132

Rock Content

JUNE 9, 2020

You can use each type of interactive content in distinct ways within a marketing plan. Interactive and personalized content generates positive impacts on the accuracy of the calculation of some metrics , such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV). There’s no rule for it.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition Get MarTech! However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. In your inbox.

CRM 113

CRM Digital Marketing Customer Acquisition Communications 113

Adobe Experience Cloud Blog

MARCH 1, 2016

Niche forums are much more akin to customer surveys, but on a larger scale. Utilizing both sets of forums in tandem will yield the most effective data to implement change in your customer acquisition strategies. Niche forums are much more akin to customer surveys, but on a larger scale.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Hubspot Marketing

MAY 16, 2022

Customer Feedback Research: If your product development team prefers to look at more quantitative data, consider running a survey about your product and returning that feedback to marketing, sales, service, and product teams. And can I factor in customer acquisition cost on top of that?" Bodnar says.

Customer Acquisition 103

Customer Acquisition User-Generated CMO Transform 103

Neil Patel

DECEMBER 13, 2021

Are you ready to start using LinkedIn Ads as a potential customer acquisition channel for your business? Before you get started creating an ad, you need to spend some time thinking about who your ideal customer is and who you’d like to read. Let’s begin. Step #1: Decide Who You Want to Reach.

Advertising 126

Advertising Advertisers Price User-Generated 126

Hootsuite

DECEMBER 2, 2019

Take the time to create a social media plan right upfront. Here are some strategic social media tips from our guide to creating a social media marketing plan : Set social media goals and objectives. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce.

Food 145

Food Gen Z Social Media Marketing Millennials 145