Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who? Integrate BTL into your overall marketing strategy.

Direct Mail 119

Direct Mail Marketers Marketing Email Marketing 119

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Referral: Finally, happy customers tend to spread the word.

Price 117

Price Marketers Marketing User-Generated 117

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Duct Tape Marketing

AUGUST 22, 2024

How can this role significantly impact your agency’s growth strategy? Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. 09:01] Strategy First Lastly, Strategy First! 05:44] One word: Branding!

CMO 87

CMO Customer Journey Transform User-Generated 87

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketers 68

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. He also has a side hustle as a ghostwriter of business and marketing books.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketers 97

Marketing Insider Group

SEPTEMBER 2, 2020

By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda. Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. Marketing is an investment.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Marketing Insider Group

SEPTEMBER 28, 2021

The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Digital marketing challenges are both internal and external. Key Takeaways.

Digital Marketing 137

Digital Marketing Customer Acquisition Thought Leadership Marketers 137

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketers Marketing 130

Adobe Experience Cloud Blog

AUGUST 17, 2012

By leveraging an integrated marketing approach, a marketer can reach more prospects by enabling their brand to resonate on multiple different channels. Opening Keynote: Integrated Marketing Strategy and The Big Picture. Research Analyst, as he discussed some great tips for implementing and optimizing integrated marketing.

Direct Mail 108

Direct Mail Customer Acquisition Marketers Marketing 108

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customer acquisition. Corporate strategy. Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Martech

APRIL 19, 2023

Technology accounts for ~25% of the marketing budget and significantly contributes to customer acquisition costs (CAC). There is a direct relationship between spending and CAC and, ultimately customer lifetime value (CLTV). Inaccurate or incomplete information will make strategy formulation difficult.

CMO 118

CMO Customer Acquisition Transform User-Generated 118

Sprout Social

APRIL 29, 2021

Marketing is a linchpin for revenue and our overall business strategy. But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketers 144

Marketing Insider Group

NOVEMBER 3, 2020

They may also be easily lured away by a competitor with a flashy marketing campaign. Look for content opportunities that will help you to put these values front and center in your marketing strategy. There’s no point in dumping resources and budget into creating content for your existing customers if they never see it.

Non-Profit 145

Non-Profit CRM Marketers Marketing 145

Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Today content is at the heart of our marketing strategies.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

MAY 22, 2015

Considering that most of these ideas bloomed at an early stage start-up, they faced three key challenges: 1) Consistent customer acquisition. 3) Customer growth. Entrepreneurs needed a strategy that would help them overcome these obstacles, without spending too much of their revenue. 2) Retention.

Affiliate Marketing 134

Affiliate Marketing Thought Leadership Marketers Marketing 134

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Power Digital Marketing

APRIL 10, 2025

Account based marketing, commonly referred to as ABM, is a marketing strategy designed specifically for businesses to establish direct connections with their key accounts, resulting in impressive outcomes. These numbers highlight a crucial truth: ABM isnt just a marketing trendits a proven growth driver.

Whitepaper 40

Whitepaper Marketers Marketing CRM 40

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 137

Management Content Marketing Marketers Marketing 137

Marketing Insider Group

DECEMBER 7, 2020

And it culminates in servicing and retaining existing customers to maximize profit. For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients.

CRM 139

CRM Content Marketing Non-Profit Marketers 139

Rock Content

APRIL 8, 2023

Your company should have a well-defined strategy as to how your sales team can use social media to engage buyers, whether that’s hiring influencers or having an in-house social media team. With so many ways to create social media content, having a strategy and content marketing plan is crucial.

Logistics 98

Logistics CRM Customer Acquisition Marketing Strategy 98

Neil Patel

APRIL 12, 2021

Marketing Plan. Your marketing plan should include your marketing budget, overall marketing strategy, and plan for tracking metrics. Lifetime value (LTV): LTV is how much you earn from the average customer over their membership’s lifetime. Distribution, Sourcing, and Fulfilment.

Shipping 123

Shipping Price Logistics Customer Acquisition 123

Hubspot Marketing

NOVEMBER 1, 2022

A few other metrics Izsak-Tseng suggest marketing leaders focus on include: Conversion of total pipeline to revenue : To track how marketing-sourced pipe is performing against pipe sourced by outbound efforts. Since marketing-sourced pipeline is inbound, the conversion to revenue should be consistent and strong.

Key Performance Indicator 129

Key Performance Indicator Customer Acquisition Marketers Marketing 129

OnPassive Marketing

APRIL 29, 2022

Automation allows marketers to focus on their core tasks while the software takes care of the marketing strategy. Marketing automation can be broadly classified into two types. Marketing automation is an essential tool for any business. Types of m arketing a utomation. Make sure your automation is easy to use.

Customer 90

Customer Branding Social Media Marketing Marketers 90

Adobe Experience Cloud Blog

MARCH 1, 2016

By being proactive and taking advantage of the expanse of users and information on forums, you can transform the way you engage with your prospects and customers. There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums. Take Advantage of All Available Forums.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Moreover, you’ll need a robust email marketing strategy.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Duct Tape Marketing

JANUARY 30, 2014

It’s the best and worst time to be a marketer. It’s the best, because marketers are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. If you’re just launching your content marketing plan, you’re still behind the crowd. Here are some ideas to get started: 1.

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketers Marketing 78

Hubspot Marketing

MARCH 21, 2024

Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. Making them a part of your marketing plan will be a plus.

Marketers 127

Marketers Marketing User-Generated Promotion 127